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Best Times to Post on TikTok in 2021

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Author
Chris
Chris
Category
#TikTok

To grow on TikTok, you need people to see and engage with your content. While there are many layers to how the TikTok algorithm works, knowing the best times to post on the platform can help you land on the For You page and reach more users who will join your active viewer base.

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When is the Best Time to Post on TikTok?

The best time to post on TikTok will vary depending on your niche, your location, and your target audience. That being said, one of the most active times on TikTok is between 7:00 PM – 11:00 PM EST (Eastern Standard Time). This is Midnight – 4:00 AM GMT (Greenwich Mean Time) and 10:00 AM to 2:00 PM AEST (Australian Eastern Standard Time).

Best TikTok Post Times EST

There have been a few studies on the best times to globally post videos on the platform, and we are publishing the most popular results to this question. If you live on the west coast or anywhere outside of the EST, you will need to adjust to find the best posting time. 

All times in the following chart posted are in EST (Bold Times typically receive the most engagement): 

DayTime 1Time 2Time 3
Monday6 AM10 AM10 PM
Tuesday2 AM4 AM9 AM
Wednesday7 AM8 AM11 AM
Thursday9 AM12 PM7 PM
Friday5 AM1 PM3 PM
Saturday11 AM7 PM8 PM
Sunday 7 AM8 AM4 PM

Best Global TikTok Post Times GMT

All times in the following chart posted are in GMT (Bold Times typically receive the most engagement): 

DayTime 1Time 2Time 3Time 4
Monday11 AM3 PM
Tuesday3 AM7 AM9 AM2 PM
WednesdayNOON1 PM4 PM
Thursday2 PM5 PMMIDNIGHT
Friday10 AM6 PM8 PM
Saturday4 PMMIDNIGHT
Sunday 1 AMNOON1 PM9 PM

Best Global TikTok Post Times AEST

All times in the following chart posted are in AEST (Bold Times typically receive the most engagement):

DayTime 1Time 2Time 3Time 4
MondayMidnight8 AM10 PM
Tuesday2 AM2 PM6 PM8 PM
Wednesday1 AM11 PM
ThursdayMidnight3 AM
Friday1 AM4 AM11 AM9 PM
Saturday5 AM7 AM
Sunday 3 AM11 AMNOON11 PM

All that being said, the best times may vary slightly for you depending on your target audience, what your videos are about, and where you are located in the world. It is a good idea to keep track of what works best for you so that you can duplicate it multiple times over in the future. 

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Does It Matter What Time You Post on TikTok?

The time you post on TikTok is very important. In fact, it may be more important on their platform than it is on other social media networks. This is due to how new content is discovered on TikTok. Most viewers will scroll through the “For You” page to find new creators that they enjoy. In fact, research has shown that most users will spend the majority of their time on this page. 

There are many aspects to what will help your content be seen on the FYP (For You Page), and timing is a big part of it. You want to release your videos when a large portion of your target audience is using the app and interacting with content. This will give your video its best chance to be liked and commented on, possibly helping it go viral enough to bring in several new followers. 

How to Find Your Best Time to Post on TikTok

Just because there are global “best times” to post doesn’t mean that they will actually be the best times for you to post your content. Your ideal time will be when you get the most engagement and that may vary based on your audience, their interests, and the times they typically spend on TikTok. 

Fortunately, you can start learning and narrowing down your best times to post in just a couple of weeks after you start using the platform regularly. All you need is a free pro account to access your TikTok analytics. You can do this in your TikTok menu under “Manage My Account.” 

Once you have activated your TikTok Pro account, you will be able to find out a lot of information about your followers, including their regions and the most common times that they are on. Scheduling your TikTok content for those times will help ensure that you get more engagement off the bat and will hopefully help you find even more followers. 

Note: TikTok shows all their times in UTC (Coordinated Universal Time). You will need to calculate your own time zone from those results so that you can post at the correct times. 

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How Often To Post on TikTok

To maximize your potential on TikTok or to see when the best times in your particular niche is, try to post between 2-4 times per day. As you progress and narrow down when your audience is most active, make sure to prioritize your best TikTok video for those times. You should be able to see growth week over week if you are keeping track and adjusting your process. 

Once you know what works best for your brand, you can either post more or less and optimize your postings for the best times throughout your day.

Pay Attention to Other Social Media

While TikTok is a unique social media platform, looking at your follower activity on other social accounts can help you narrow down your audience as well. You should note, however, that while knowing the best time to post on Instagram is potentially useful, you need to still pay attention to your TikTok analytics to find the best posting time. 

Learning when to post your content on TikTok will give you a good chance to succeed. Make sure to check periodically to see how things have shifted in your TikTok analytics so that you can tweak your strategy to get the best results over time.