Have you ever thought about how much the highest-paid celebrities on Instagram get for a cheeky swipe up? The list of the highest-paid Instagram celebrities for 2022 has been released.
Last year, Kylie Jenner (319 million followers), a socialite, makeup mogul, and Forbes verified billionaire, was dethroned by the smiling giant, Dwayne ‘The Rock’ Johnson (304 million followers). This year, Johnson will make way for Premier League superstar Cristiano Ronaldo (413 million followers) — who gets more than $1.6 million per sponsored post. That’s just a tad more than CR7’s long-time rival Lionel Messi, who reportedly costs around $1.17 million.
So, who else made it to the rich list, and how much money do they make? Let’s look at the top 15 highest-paid celebrities on Instagram.
Who Are the Highest-Paid Celebrities on Instagram?
Celebrity accounts with large followings can earn over $1 million per sponsored post. Hopper HQ keeps a comprehensive list of how much Instagram influencers make. The top earners are:
Cristiano Ronaldo – $1,604,000 per Post
413 million followers
It is no wonder Cristiano Ronaldo made it to the top as one of the highest-paid Instagram celebrities and the most followed person on Instagram. Cristiano Ronaldo is one of the world’s most well-known football players. For those unfamiliar with sports, he is a Portuguese footballer who plays forward.
Ronaldo is the ideal celebrity for any sports brand to use for brand endorsements, and he does it exceptionally well. Unlike other celebrities, he does an excellent job of mentioning a brand and not bothering to write a caption.
Dwayne ‘The Rock’ Johnson – $1,523,000 per Post
304 million followers
Dwayne ‘The Rock’ Johnson is a Hollywood actor who rose to prominence as a wrestler on the WWE television show. Dwayne Johnson is well-known for his muscular body and frequently appears in action movies. Thus, he is an ideal celebrity influencer for health and fitness brands.
Ariana Grande – $1,510,000 per Post
299 million followers
Ariana Grande is an award-winning American singer, actress, and songwriter who has several hit singles. Her most recent single, “Thank You, Next,” has charted on nearly every major music chart. This made her climb to the second position among the highest-paid celebrity on Instagram way back in 2019.
In recent years, the pop diva has taken her internet presence to the next level, potentially making millions of dollars through endorsements and sponsorship.
Kylie Jenner – $1,494,000 per Post
319 million followers
Kylie Jenner is the founder of the beauty brand Kylie Cosmetics and one of the most influential figures in the beauty industry. She is a member of the well-known Jenner-Kardashian family of “Keeping Up With the Kardashians.” Because of that show, the entire extended family rose to fame, but each has its own set of accomplishments.
Kylie Jenner is a celebrity influencer who charges more than a million dollars per post and is frequently seen endorsing high-end fashion and beauty brands.
Selena Gomez – $1,468,000 per Post
303 million followers
Selena Gomez, a former Disney star turned pop sensation, ranks fifth among the richest Instagram celebrities, thanks to her massive 303 million followers. According to Hopper HQ, Gomez may command a whopping $1,468,000 per post.
Kim Kardashian – $1,419,000 per Post
292 million followers
Kim Kardashian is another celebrity who rose to prominence after appearing in a TV show based on her family. She recently launched her own cosmetics line, KKW beauty, following in the footsteps of her half-sister, Kylie Jenner.
Kim Kardashian is extremely popular on social media and receives a great deal of media attention, both positive and negative.
Lionel Messi – $1,169,000 per Post
312 million followers
Lionel Messi, regarded as the best football player in the world, falls just short of longtime rival Cristiano Ronaldo. According to Hopper HQ, the Argentine star has 312 million followers on the social media platform, and he is said to earn roughly $1,169,000 every post.
He has done several brand endorsements, including those in the sports and fitness industries.
Beyonce Knowles – $1,147,000 per Post
243 million followers
Beyonce Knowles is a well-known singer and actress who was previously a member of the famous band “Destiny’s Child.” She is one of the world’s most popular singers, having sold over 100 million records worldwide.
Netflix released a documentary about her life, which she promoted on her Instagram page.
Beyonce has collaborated with Adidas to promote their Ivy Park clothing line.
Justin Bieber – $1,112,000 per Post
224 million followers
Price per post: $1,112,000
Despite taking a significantly less active approach to Instagram and social media in recent years, Justin Bieber remains one of the most popular superstars online. The 28-year-old star has over 224 million followers on the platform, and with the release of his new albums pushing him even more into the public view, you can expect that number to grow.
Kendall Jenner – $1,053,000 per Post
224 million followers
Kendall Jenner is Kylie Jenner’s sister and a member of the Jenner-Kardashian family. She also appears in the TV show “Keeping Up with the Kardashians,” which is based on the Kardashian family.
Kendall Jenner is a model who has worked with well-known brands such as Victoria’s Secret and Estee Lauder. Her popularity and extensive social media following land her paid collaboration opportunities.
Taylor Swift – $1,012,000 per Post
203 million followers
Pop music royalty Taylor Swift has swiftly established herself as one of Hollywood’s most savvy investors and moneymakers. Swift posts plenty of personal photos and behind-the-scenes shots on Instagram, keeping her followers interested and itching for more Taylor content.
Jennifer Lopez – $988,000 per Post
198 million followers
Jennifer Lopez, also known as J.Lo, is an American actress, singer, dancer, fashion designer, producer, and entrepreneur. The Hollywood mogul has 198 million followers and a net worth of approximately USD$988 million.
J.Lo is the face of various fashion brands, including the American denim label Guess, which was recently added to her list.
Khloe Kardashian – $949,000 per Post
226 million followers
Khloe Kardashian is a businesswoman and socialite from the Jenner-Kardashian family. She co-founded the Good American clothing line. She is also involved with Kylie Jenner’s beauty brand, and she frequently designs multiple collections and fragrances.
Nicki Minaj – $874,000 per Post
178 million followers
Price per post: $874,000
Nicki Minaj is an internationally recognized rapper, singer, songwriter, model, and actress. She has received six American Music Awards, four MTV Video Music Awards, and eleven BET Awards for her music. She has been nominated for ten Grammys but has yet to win one.
She frequently endorses or mentions luxury brands in her Instagram posts.
Miley Cyrus – $838,300 per Post
162 million followers
Miley Ray Cyrus is an American singer-songwriter, actress, and record producer. She rose to prominence as Hannah Montana, the title character in the Disney Channel television series.
She transitioned from a young Nickelodeon star to a full-fledged pop star, and she used her Instagram account to help her rebrand. She briefly deleted her account in 2018, but it wasn’t gone for long.
The top fifteen earners have the advantage of being well-known celebrities. They have an easier time reaching million-follower status than the ordinary person. However, you might be shocked to learn that Instagrammers with a small niche following can also make money as influencers.
Micro-influencers (those with 2,000 to 50,000 followers) can make money on the site as a side hustle. According to a poll of 5,000 influencers, over half charge between $200 and $400 for a sponsored post. According to USA Today, some micro-influencers charge thousands of dollars. As your following count grows, so does your earning potential.
Frequently Asked Questions
What Is the Most an Influencer Has Earned on a Single Instagram Post?
Instagrammers will be paid in various amounts based on the number of followers. For example, Instagrammers with fewer than 10,000 followers may earn roughly $88 per post. Instagrammers with fewer than 100,000 followers may earn $200 per post on average, though this varies depending on the profile. Instead, some accounts will receive free stuff.
How Much Do Instagram Influencers Earn When They Have a Million Followers?
An Instagram influencer with 1 million followers will earn $10,000 per post. If you are an influencer with over one million followers, you can charge between $10,000 and $100,000 per post or campaign.