In this article, we will be comparing two popular apps, Hootsuite and Tweetdeck.
A few of the things we will cover are what is available in the paid version and free version of the app, how well they fair across multiple social networks, and what they offer to large and small businesses alike.
So, let’s get in to it: Tweetdeck vs Hootsuite.
Overview of Hootsuite
Hootsuite is currently the market’s largest and most popular social media management software. Created by Ryan Homes in 2008, Hootsuite (originally named BrightKit) has gone from only incorporating Twitter to a full social media solution for managing and posting on all major social media platforms.
With offices worldwide, Hootsuite boasts over 16 million users, including big names such as the Obama Administration, HBO, Panasonic, and many others. Hootsuite also offers localized language support, including Japanese, Spanish, German, and tons more planned for the future.
Hootsuite offers tons of options to support your social media efforts, including social listening and analytics features across multiple platforms, the ability to schedule posts or manual ad hoc posting, and tons of other features to help your social media content improve.
Whether you are one user on a free plan, a small team on a business plan, or enterprise users with multiple accounts, Hootsuite can be an amazing tool to help manage your social media presence and make your business grow.
So, what should you expect when creating a Hootsuite account?
Pros of Hootsuite
Multiple Social Network Monitoring
Develop your social media strategy across various social accounts.
Hootsuite integrates all supported social media networks into a single easy-to-access interface.
Access various third-party tools and premium apps to enhance your experience across multiple social media channels.
Unlimited Scheduled Posts
Unlimited scheduling is offered across all price plans.
Discounts for Non-Profits
Cons of Hootsuite
Price plans for multiple users increases significantly.
The learning curve can be very high.
Many analytics features are not available to lower price plans.
Signing up for the free version requires entering credit card details.
Few user interface customization options for customers.
Easily schedule posts to roll out when you want across multiple social media accounts. Great for managing a social media campaign or product release. The scheduling tool lets you schedule posts manually for future rollouts.
Monitor how posts are performing across all social media platforms as the information comes in.
Social Conversation Management
View replies to your social media posts across all platforms and customer service requests in the app.
Assign teams to different platforms easily to make the most out of your social media marketing campaigns. Separate marketing teams can be assigned to different apps, so relevant information only goes to team members that need it.
Browser extension that allows social media management right in Chrome.
Overview of Tweetdeck
Tweetdeck is a social media management tool built specifically for managing one or multiple Twitter accounts in one easy-to-use interface.
Built by Twitter to help large and small businesses, influencers, and anyone looking for more social media management features for their Twitter accounts.
Pros of Tweetdeck
Schedule and post Tweets directly from the Tweetdeck user-friendly interface.
Easily Add Columns
Multiple columns on a single page allow easy access to direct messages, the home page, and many more.
Multiple Twitter Accounts
Manage all your accounts from one easy-to-access page. Adding accounts to your Tweetdeck is as easy as clicking a button.
Tweetdeck is a free tool available to anyone with a Twitter account.
Cons of Tweetdeck
Twitter accounts only
Unlike other social media management tools, Tweetdeck is built specifically and only for Twitter accounts.
Lack of Customization
Aside from choosing what columns you would like to see, there is no other customization available.
No Built-In Analytics
Tweetdeck is only for managing your Twitter accounts and has no information about engagement or likes compiled for you to view.
Tweetdeck has some pretty cool features that allow for easy viewing and navigation of everything you want from Twitter:
Tweetdeck has a very simple layout to manage twitter accounts. Easily swapping from one account to another or swapping between decks to view different information is incredibly easy. The best part is that all this is available on a single dashboard.
Adding or removing columns makes your Twitter management a breeze, allowing you to monitor various Twitter streams simultaneously.
Hootsuite Vs. Tweetdeck Comparison
To compare Tweetdeck with any other social media management tool is a little difficult. The main difference is Tweetdeck is built for just Twitter accounts. Also, unlike Hootsuite, Tweetdeck offers no information about how your social media accounts are performing, not even basic analytics.
While both Hootsuite and Tweetdeck allow for scheduling messages on Twitter for both your main account and other accounts you may have on Twitter, if you are operating across multiple social networks, only Hootsuite has that functionality.