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How Much Do YouTubers Make?

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YouTube has created an expansive feature set to allow content creators to generate income. Over the last 10 years, YouTube has built different monetization features such as a robust ad-sense network, memberships, and superchats for live streaming and leveraging their large subscriber bases for sponsorships.

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Requirements for YouTube Monetization

For YouTube Monetization, a creator has to meet the requirements for the YouTube Partner Program. The requirements are:

  • 1,000 subscribers on your YouTube channel
  • 4,000 Watch Time hours on your videos over the last 12 months
  • To comply with all YouTube’s policies and guidelines
  • Have an AdSense account set up
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Ways to Monetize Your YouTube Account

  1. 1. Advertising revenue

    Get ad revenue from the display, overlay, and video ads. YouTube has a dynamic ad-rate system. Essentially what this means is that the niche you’re creating content for has different ad rates from one another. This is measured in CPM (Cost Per Mille). CPM is how much YouTube charges for 1,000 real-views. A kids channel can accumulate about $40-55 CPM, while a YouTube gaming-focused channel can expect between $7-12 CPM.

  2. 2. Channel memberships

    Channel Memberships are essentially monthly subscriptions to your chosen content creator. Channel memberships are really for live streaming content, as they display a unique badge, and a portion of your money goes directly towards the creator. If you’re familiar with Twitch Subscriptions this is a very similar concept. However, the main difference is that YouTube allows the creator to customize how much each tier of a Channel Membership costs. For example, you could set a base tier of $0.99 a month, and then a supporter tier of $2.50 a month, this is completely down to the creator.

  3. 3. Merch shelf

    Your fans can browse and buy official branded merchandise that’s showcased on your watch pages. Under your YouTube video, your viewers will be able to see a shelf showing your new Merch, giving them a direct link to purchase!

  4. 4. Super Chat & Super Stickers

    Superchats and stickers are other monetary features for live streaming. Your fans essentially pay to get their messages highlighted in chat streams. This is common when there’s a lot of chatters, and a viewer wants to get their question answered, a Superchat is much more likely to gain the content creators’ attention.

  5. 5. YouTube Premium Revenue

    Get part of a YouTube Premium subscriber’s subscription fee when they watch your content.

  6. 6. Sponsorships

    As with any large social media following, have one allows you to have an influence over a purchasing decision for a potential customer. As a result, companies may approach you to coordinate with brand deals or sponsorships, to help promote their new product or service. This is totally in the discretion between the company and creator, and the rates for sponsorships vary wildly on different factors such as average watch time, subscriber count, and new viewers.

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Frequently Asked Questions

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    How Much Does a YouTuber with 1 Million Subs Make?

    A Youtube with 1 Million subs and comfortably make more than a living wage. Their large audience and core following allow them to leverage plenty of ad-sense revenue, and businesses are very likely to offer them brand deals, where a single promotion segment can net between $10,000 to $30,000. Of course, with a large following merch sales and live streaming features will also create plenty of revenue.

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    How Much Do Small YouTubers Make?

    On average a monetized YouTube channel will be hitting between $6-8 CPM. It really comes down to what niche your YouTube channel is serving.

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    Who is the Highest Paid YouTuber?

    Ryan Kaji is the highest-paid YouTuber, directly from YouTube monetization features. Ryan owns the channel Ryan’s World, which is essentially a toy unboxing and review channel. Since it’s aimed at a young demographic, mostly children, the ad-sense revenue is enormous. As mentioned previously, a kid’s focused channel can expect a CPM of between $40-$55, partner this with Ryan’s explosive viewership (some videos have over a Billion views) and it allows him to generate a lot of revenue. In 2020 alone, Ryan has earned $24 Million.