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How Much Money Do Tiktokers Make? Influencer Earnings Exposed!

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TikTok had been averaging 1 million daily downloads per day since around July, but growth has been exponential in recent weeks. TikTok celebrities make a living by posting their videos on the social media app where people can watch short clips of all sorts. To be successful on TikTok, you need to have a strong following that likes your style and is willing to click on the links you provide them with.

So how much money are people making from Tiktok?

The top TikTok influencers are making anywhere from $400K per year up to $7M per year. They are able to make money off their following by running ads, selling merchandise, and huge endorsement deals to promote brands.

The most successful TikTok influencers have a very engaged, large following and they post regularly so their audience knows what they’re about. They may even be able to hold contests or collaborate with other brands that want to reach the TikTok demographic.


Which Tiktokers Make the Most Money?

  1. 1. Charli D’Amelio

    Charli D’Amelio is a social media influencer. Charli started off on Vine and then left to pursue other ventures. She now posts curated content to her TikTok account that consists of vines, stories, challenges, and more. Charli has amassed an enormous following over 125 million followers because she’s funny and relatable.  She shares candid moments with her viewers that are both sad and happy.

    How much money does Charli D’Amelio make?

    Charli makes an estimated $800K per year and has a net worth of $8 million. 

  2. 2. Khabane Lame

    Khaby Lame is a shining example of an internet success story who, during the pandemic, went from being unemployed to becoming a highly-paid internet celebrity. He joined TikTok in March 2020, shortly before the countrywide lockdowns began, and has over 100 million followers. Khaby is best recognized for his wordless “WTF!” reactions to popular TikTok fads and life hacks.

    How much money does Khabane Lame make?

    Khaby Lame is estimated to have made $1 million this year from TikTok. Khabane has stated that he makes “hundreds of thousands” each year from TikTok, but he also posts music covers on YouTube, which is how he makes most of his money.

  3. 3. Addison Rae

    Addison Rae is an internet celebrity who has over 84.6 million followers on Tiktok. She started posting videos when she was in high school and began earning money through ads, affiliate links, and sponsored posts once she graduated. Addison also received a lot of attention for her photos that went viral on Vine but left to focus more on TikTok.

    How much does Addison Rae make?

    Addison makes around $50K per post from various social media platforms. Addison makes up to $1.5 million annually through advertising revenue alone.

  4. 4. Bella Poarch

    Bella Poarch is a TikTok celebrity who rose to prominence seemingly overnight on the platform. Bella joined TikTok in April 2020 and shot to fame with more than 80 million followers on the app in less than eight months.

    Poarch is known for her lip sync videos, which have always been a popular format on Tiktok. Her videos usually feature popular songs and she is idolized by teens and preteens who emulate her look and the type of content she creates

    How much money does Bella Poarch Make?

    Poarch has a net worth of $5 million dollars. This figure is likely to have increased significantly in recent months following her ridiculous growth on TikTok and her music career booming.

  5. 5. Zach King

    Zach King is a YouTube vlogger and magician hailing from Portland, Oregon. He joined Tiktok and built a staggering 65.2 million fans.

    He frequently posts videos at the intersection of Vine-style six-second magic tricks and dank memes which have gained him a massive following on the Tik Tok platform. His videos have been viewed more than 4.8 billion times and he has over 1.2 million followers on Instagram.

    How much money does Zach King Make? 

    Zach King’s net worth is $3 Million. He has earned his wealth through his career as a magician although he now makes money through brand endorsements and cameos thanks to his Tiktok fame.

  6. 6. Will Smith

    Will Smith is an American actor and rapper. He has acted in numerous Hollywood movies and tv shows such as The Fresh Prince of Bel-Air, Men in Black, and Bad Boys. As a rapper, he has released 4 studio albums and three Collab Albums with DJ Jazzy Jeff.

    Will Smith became popular during his acting career. The first show he was in was the American sitcom called ‘The Fresh Prince of Bel Air’. This tv show aired from 1990 to 1996 and it made Will Smith incredibly famous.

    How much money does Will Smith Make?

    Due to Will Smith’s staggering net worth, it is difficult to isolate just how much comes from Tiktok. More than likely he is just on the platform for fun and to interact with his fans. Will Smith is already a multi-millionaire. In 2017 he was worth $220 million and in 2018 his wealth was estimated at $240 million.

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Main Ways To Make Money On TikTok

  1. 1. Getting Paid to Promote Other BRands

    TikTok has become a huge phenomenon because it allows for people to post short videos, which has become an attractive feature because there are millions of people on the app that are just looking to have fun. It has not been made apparent how much you get paid when you promote brands on TikTok but judging by how many people are using the app, it is likely that there are many brands willing to spend money on promoting their products through TikTok in order to reach their target demographic. There are no set guidelines for what brands look for and each is looking for its own marketing needs.

  2. 2. Running Ads

    TikTok will soon make customized advertisements required, which means you’ll begin receiving advertisements in the app based on your viewing habits, whether you want them or not. The app now has a setting that allows users to opt out of being marketed to based on their usage of the software.

  3. 3. Selling Merchandise

    One of the ways in which you can make money on TikTok is by selling merchandise. Merchandise is any form of physical or digital content, such as clothing, videos, pictures, text posts, etc. that a user can purchase.

  4. 4. Creating Contests

    Another way in which you can make money on TikTok is by hosting contests, more commonly referred to as sweepstakes. Contests require users to participate for a chance to win a prize with the winner decided at random. Users who wish to participate pay an entry fee and winners are rewarded with prizes such as money or merchandise (TikTok).

  5. 5. Deals and Brand Partnerships

    TikTok is popular because of its simplicity and the fact that it’s free. The app allows users to quickly create short videos, which are often humorous or show people doing something interesting in their day-to-day lives. TikTok is also user-friendly for brands who want to make ads on the platform, as there are no complicated guidelines involved with creating sponsored content. Companies don’t sponsor influencer accounts unless they have a lot of followers already (which takes time). If you’re interested in getting more views, post engaging content that is relevant to a specific audience. Also, make sure you have a good number of followers before trying to monetize your account.

TikTok doesn’t feature any sort of tools or guidelines for making money on the platform or growing your profile. This is often problematic because most brands don’t want influencers who are too new/small since they can’t guarantee sales based on their reach alone. Instead, influencers should focus on creating engaging content that’s relevant to their target audience.