hashtag on the back of a bus

How to Follow a Hashtag on Twitter

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Although present in almost every social platform, hashtags were popularized by Twitter, where they were first used in 2007. Using hashtags is a way to easily categorize and identify posts that relate to the same content. Following a hashtag on Twitter is not as simple as doing it on other platforms, but that doesn’t mean it’s impossible! Check the post below and learn how to follow a hashtag.

A hashtag is a piece of text or text preceded by the hash symbol (#), used in social media and blogs as a way for users to tag posted content. The tagging system allows users to easily find posts relevant to a particular subject or theme. In Twitter, hashtags can be used as a way to potentialize and spread content, and here are several reasons you might consider to follow one:

  • Finding content that interests you
  • Tracking your brand
  • Keeping up with hot topics relevant to your brand
  • Observing similar accounts (or competitors)
  • Follow events in real-time

However, following a hashtag on Twitter is not as simple, being that the platform does not show updated results for hashtags on your main feed (like Instagram does). Luckily, there are at least four ways to do it, so you can pick which one suits you better! Let’s check it out:

To follow a Twitter hashtag using the search bar, complete the following:

  1. Step 1

    Login to Twitter and open your home page.

  2. Step 2

    Using the search bar on the top-right corner of the screen, type in the hashtag you want to follow.

  3. Step 3

    On the results page, click the three dots next to the search bar and pick “save search.”

  4. Step 4

    It’s done! Now, whenever you want to check what’s new with the hashtag, just click the search bar on your main page and it will be under “Saved searches.”

    Note: you cannot perform the “Save search” action on Twitter Mobile. However, you will still be able to check your saved hashtags when using your smartphone or tablet. If you want to be able to save hashtags on Mobile, use the method below.

hashtag city influencer

How to Follow a Hashtag with Bookmarking

To follow a hashtag with bookmarking, you will need to complete the following:

  1. Step 1

    Using your browser (you can use mobile or desktop), search for a hashtag on the Twitter main page.

  2. Step 2

    Once on the results page, click the bookmark button on the browser’s address bar.

  3. Step 3

    Save the page, you can create a particular folder just for your hashtags and customize each page’s name.

  4. Step 4

    To access your hashtags, open the folder on your bookmark bar and click the one you mean to check. You can save as many hashtags as you want using this method. However, you must manually bookmark each one of them.

blue bird with white sky and green trees

How to Follow a Hashtag With Tweetdeck

Tweetdeck is an app developed by Twitter designed for managing multiple accounts. Currently, it’s the most popular Twitter application, with almost 20% of tweets being posted using the app. Tweetdeck is very useful if you are managing multiple accounts or if you want a more complete take on the platform. As you’ll see below, you can use Tweetdeck to track hashtags very easily.

  1. Step 1

    Go to Tweetdeck and log in with your Twitter account.

  2. Step 2

    Once you’ve logged on, your Tweetdeck dashboard should look a little like the above photo.

    The app organizes all of your Twitter information (like followers, likes, mentions, messages) in customizable columns. You can write a new tweet from the platform, check what’s trending and follow hashtags in real-time. 

  3. Step 3

    To search for a hashtag, click the search icon on the side-bar and type your hashtag.

  4. Step 4

    The results will be shown in a new column at the end of your dashboard.

    Note: you can change the position of the columns or even delete them from your dashboard. To change the spot of a card, click and drag the three lines on the top-left side of the column. If you want to remove it from your Tweetdeck, click the settings icon on the top-right of the column and click “Remove”. From the settings button, you can also sort your results by location, authors, and engagement.

You can search for as many hashtags as you want and stack them in the order of your choice, they will stay in your Tweetdeck until you remove them. The tweets for each hashtag card will be continually updated so you can check what is happening at any time.

hashtags drawn on a face

How to Follow a Hashtag with Third-Party Apps

Apart from Tweetdeck, other applications may assist you with your Twitter management and let you track hashtags. Check below for some of the best app options:

  • desktop


    Circleboom has both free and premium options and allows you to search for your target audience through keywords and hashtags. The software also provides the possibility to manage your followers and tweets, schedule content and watch your growth on Twitter.

  • cloud


    Brand24 is an advanced tool for media monitoring that allows you to create in-depth searches on multiple hashtags, keywords or brands. By creating a “project” (available for free users!), you can track the growth of hashtags over time, in and out of Twitter.

  • linegraph


    TweetBinder provides analytics reports for each hashtag you search. Although the free version provides data for 500 tweets maximum, it shows you how much impact and reach a hashtag can achieve. An advanced tool like TweetBinder can help you choose the best keywords to enhance your online presence.


Even though hashtag tracking requires a little effort, it can be worthy. You might be using it to get updates on trending topics, engage in subjects you care about or reinforce your brand on Twitter. In any case, understanding how and which hashtags to follow and use may help you improve your audience and relevance.