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How to Make Money on Twitter in 2021

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While there is no in-build way to earn an income on Twitter, many influencers found ways to earn a living from marketing to their viewers. This post will cover 5 strategies that Twitter influencers have been able to generate income from the platform.

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1. Use Your Twitter Account as a Funnel

One of the most popular ways of using a Twitter account is a funnel to websites, YouTube channels, or other ways to earn cash. While it isn’t easy to monetize on Twitter alone, building a strong following can help improve your monetization practices in other areas. Here are a few popular platforms that influencers use to earn an income directly from their fans:

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    One of the most popular ways to earn money online is through creating YouTube videos. There are several ways to make money on YouTube including ad revenue. 

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    You can live-stream on Twitch, YouTube, or Facebook. As you build a following, viewers can donate to you or subscribe to your channel. 

  • OnlyFans

    While this platform has a reputation for hosting adult content, you can earn money on OnlyFans in any niche. Some influencers use it for fitness training or sharing information about cooking or baking. 

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    Many influencers use Patreon for crowdfunding purposes. Viewers can pay a monthly fee to support you. You can also set up special perks for your Patreon members to entice them to join. 

Building several social accounts together is a good strategy for the future. The more of an impact you have online, the more opportunities for the income you will generate over time. Many people use their Twitter accounts to grow email lists or generate traffic elsewhere. 

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2. Sell Your Own Products and Services

Many Twitter influencers eventually manufacture their own products or set up a service online. Your large following will be the first pool where you can market your business and gain customers. Typically, a business within your content’s niche will do the best for you. Fortunately, there are products or consulting business plans for almost any niche. 

When you have created your business, you can use your Twitter account to promote it. You should be careful to not overly-promote to your fans or you start to lose engagement on your posts overall. Instead, try to only publish one promotional tweet for every 5-6 non-promotional tweets. 

You should also ensure that your product or service is high-quality. When it comes to building businesses alongside online communities, it is very easy for a disgruntled customer to alert the rest of your followers. Twitter is known for users “canceling” influencers or brands. While you can’t expect to keep 100% of your client base happy, working hard to keep most people satisfied will help your business grow over time.

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3. Get Sponsored By Other Brands

One of the more lucrative ways that Twitter users earn money is to get sponsored as an influencer. Digital marketers have realized that influencer promotion is one of the best ways to advertise a product. Potential customers are more likely to respond positively to a sponsored post than they are to a random ad they see while scrolling through their feed. In fact, some people will purchase a product or service just to support the influencer. 

Most sponsors prefer to work with influencers that have at least 5,000 followers. You can find some to work with you when you have 1,000, especially if you can prove that you have a lot of engagement and that your content is high quality. If your niche is obscure, they may work with you at even fewer followers. The amount you earn is typically determined by the number of followers you have and will vary from niche to niche. 

When working with brands, it is a good idea to only work with those you are passionate about and whose values align with those of your followers. You want to keep your fan base happy and willing to support you down the line when you can earn from better brand deals. 

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4. Use A Sponsored Tweets Ad Service

If you aren’t ready to reach out to the best sponsors for your brand, but you want to earn a little side income, you can sign up for an ad service. Each will have unique opportunities that may appeal to you and your brand. The following are two popular services that are used by Twitter influencers:

  1. 1. Sponsored Tweets

    Sponsored Tweets is an ad service that allows Twitter users to retweet ads for a price. Each user is free to choose which ads they will retweet. All you have to do is meet the minimum requirements and follow the guidelines of each advertiser to receive compensation.

    To be eligible to use the service, you will need to meet the following requirements:

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      You must have at least 50 Followers

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      You need to have tweeted at least 100 Tweets

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      Your account needs to be at least 60 days old

  2. 2. Adly

    Adly is marketing service provider that is dedicated to connecting businesses and influencers. After creating your own account, you will update your brand with your niche, interests, and specific analytics. Potentially businesses and sponsors can then search through the database to find people who fit the profile they need. If selected, you will need to tweet out specific tweets to be compensated.

    A few of the companies that Adly has worked with in the past include Verizon Wireless, The Walt Disney Company, J.Crew, American Airlines, and NBCUniversal.

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5. Become an Affiliate Marketer

Another way you can work with brands you enjoy is through affiliate marketing. You don’t necessarily have to have an official partnership with the brand in order to earn through this process. Instead, you just need to sign up for their affiliate marketing program. 

The way affiliate marketing works is that the company will give you a unique affiliate link that you can use on Twitter. If your followers make purchases of products or services from a company by accessing them through your link, you will earn a percentage of the sale. To create more engagement on your affiliate posts, create visually appealing images to go along with your tweet. 

The amount you can earn through affiliate marketing depends on the product, the commission percentage, and the size and engagement of your following. 

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6. Sell Your Images or Merch

Twitter can be a great funnel into selling your own branded merch. You can also create anything from apparel to custom coffee blends through online merchandise platforms. You can set up products to be made and as your fans purchase them, the platform will create the product, then process the sale. Most influencers don’t need to worry about ordering a set amount of products to resell anymore. Everything can be done on a one-on-one basis. 

Some of the best merch platforms online include the following places:

  1. Printful

    You can create custom products with Printful that you can sell online. Printful ships over 1 million items per month. They are willing to do both print-on-demand and custom orders, allowing you to grow your branded business in the way you prefer.

  2. Merchlabs

    When using Merchlabs, you can become featured on their site as one of their brands. At that point, you can customize different products that they will features on their site, not only helping you drive some sales but bringing awareness to your personality as well.

  3. Icon Printing

    With Icon, you can create customized products from hundreds of high-quality options. Each product comes with high-quality printing or embroidery (of which there are several options) and you will typically see a turn-around time of less than 10 days. Product types include hoodies, bags, t-shirts, hats, and other accessories.

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7. Monetize with Twitter Media Studio

Many Twitters are unaware that there is a way on the platform to earn income. Unfortunately, it is only available to people who are a part of the Amplify Publisher Program. To be eligable to the program, you must meet the following requirements:

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    You must be Twitter verified

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    Actively publish videos on Twitter

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    Publish “Safe for Ads” content consistently according to the guidelines

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    Accept and follow the Amplify Publisher Program Terms and Conditions

After you have been accepted to the program, you will be able to monetize your content in the following ways:

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    In-Stream Video Ads

    If you stream brand-safe content on Twitter, you could earn from in-stream video ads. Signing up will mean that your viewers will see a pre-roll ad before accessing your content. You just need to opt-in to receive the benefits from the revenue-share program.

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    In-Stream Video Sponsorships

    You may become eligible for one-on-one sponsorships for your clips, videos, and live streams. You will be able to work with marketers within your niche so that you can earn more while they extend their reach to your audience.


With a little creativity, you can find unique ways to earn money from your Twitter fanbase. You never know, someone could ask to turn your Twitter-feed into a TV-show, much like what happened to the Shit My Dad Says Twitter feed.