Choosing the right Twitter bio will help others to connect to you as a person or brand. It really is worth the time to look at what other accounts have done in your niche and write your own using all the relevant keywords you need to get your point across.
This post will go over a few strategies on how to write your Twitter bio to help potential followers understand what your brand is about, give you ideas, and showcase some Twitter accounts that are doing it right so that you can write your own great Twitter bio.
Tips For Writing a Good Twitter Bio
Whether you are looking to create a creative Twitter bio or you want to humble-brag about your position in your industry, it can take a little bit of time to write a good snippet that will showcase everything you want to say.
The following are several tips you can use to convey essential information in your Twitter bio so that you can successfully connect with others on the platform:
1. Concise and Clear Twitter Bio
Not only are you limited in the characters you type in your Tweets, but you are limited to 160 characters in the length of your bio. This means that you need to pack everything about your brand and how it relates to your niche in a small amount of space.
Choose 2-3 keywords carefully, then build your bio around them. Try to use shorter words that pack a lot of meaning while still writing a statement that makes sense.
Try to include the following three concepts when writing your Twitter bio:
- Hook – Compel the reader to keep reading by making your bio stand out among the others on the platform. Consider writing the whole thing as a joke or starting with a fun greeting.
- Mission – Explain what your brand is about or why you are posting on Twitter. Let them know what they can expect if they follow your account. Make sure to bring your personality to the table.
- Call to Action – Ask them to follow or visit your website. Do it in a way where it seems natural to get them to actually make the click.
2. Introduce Yourself (Or Your Brand) on Twitter
Make sure that people understand what they can expect from your brand right away. Try to add the appropriate keywords and tone that will give them a feel for your personality and style. Include any relevant links to your website or other social accounts.
While writing about your brand in 160 characters or less may seem impossible, try to focus on what is truly important. If there is one thing about your brand that you would want Twitter users to know, what would it be? How would you introduce yourself (or your brand) if you met someone at a party? If you aren’t sure, start by writing down everything you would include if you had unlimited space, then start removing bits until you are left with the most important element.
Once you have narrowed down your options, talk to your friends or colleagues to get their feedback. Give them information about your brand, then tell them your bio and listen to their feedback. They may have some ideas on how to tweak your statement to make it stronger.
You can also just state who you are and what your primary goal is (such as a traditional elevator pitch):
- I’m a teacher who wants to help students reach their potential.
- I’m a doctor who wants to make sure everyone has access to healthcare.
- I’m a lawyer who wants to help people who can’t afford legal representation.
While the above ideas may offer a brief description of your true identity, you can add personality (and potentially find more followers) to your Twitter bio by adding a bit of humor, emotes, or hashtags.
3. Add Hashtags to Your Bio
While you won’t have a lot of space available for hashtags, you should add 1 to 2 that precisely touch on your brand. Try to incorporate them into your bio by adding them to the sentence structure. While hashtags have been a part of Twitter and Instagram for years, they can be perceived as spammy, so make sure that you do not overdo it and that they stay classy.
You don’t have to add the hashtags at the end of your bio either. You can write it into the text as a great conversation starter. Here are two fresh ideas on how you can use them:
- “It’s time to end the stigma around __________” (followed by hashtag like #depression, #mentalhealth, #cancer, etc.)
- #ILookLikeAnEngineer — though being an engineer has nothing to do with your appearance.
4. Use Emojis
Let’s face it, 160 characters isn’t very many in the grand scheme of things. Where you can, consider replacing words with emojis. While you shouldn’t overdo it, using 2-3 emojis will allow you to say a bit more in your bio while giving your potential followers something cute and colorful to see when reading through your Twitter bio.
Check out the following bio examples:
- I’m a social worker who helps children and families 👨👩👧👦 in need.
- I’m a nurse who wants to make a difference in the world. 👩🏻⚕️ 💉
- I’m a 👩🔬 scientist 🔬 who wants to promote science literacy in schools
You don’t need to place emoji in any specific place in your Twitter bio. Just play with a few ideas until you find something you like. These can work with a professional bio or any personal brand.
5. Be Funny or Inspirational
You are more likely to earn someone clicking that follow button if you get them to smile. While you can’t make everyone laugh, try to find something that will hit the funny bones of most of your target audience. Try to keep the quip short and sweet so that you have a bit more space to bring them in with a call to action.
Here are a few funny and motivational Twitter bio ideas:
- I’m a passionate advocate for change. I use my voice to make a difference in the world. Follow me to join the cause.
- I’m on a journey to become the best version of myself and I hope to inspire others to do the same.
- I put the “pro” in procrastination.
- I’m the human equivalent of a Sunday morning hangover.
Whether or not you consider yourself a “professional person,” writing creative Twitter bios that will inspire people or make them laugh will help you connect with your followers. Silly jokes can help bridge the gap between those who leave your Twitter account without following and those who stay.
6. Add a Call to Action
Give them a reason to join your audience. Let them know what they can expect and ask them to interact with your Tweets in a way that isn’t obvious. Pose a question or tease something where people enjoy giving their opinions. Have a cause for them to join. Show how you give back to your community or to the environment around you.
You can also add links to your Twitter bio to send people to your website, Linkt.ree, or another social media site. Just be sure to check the ToS to make sure your particular type of link is allowed.
7. Stay Original and True
Don’t try to steal another creator’s idea. While you can find inspiration elsewhere, be willing to show people your personality and what makes you unique. Stay true to yourself and your brand and those who would naturally connect with you will find you.
8. Try Out a Twitter Bio Generator
If you are still stuck on how to write your bio at the end of the day, try out a Twitter Bio Generator. While you might not get something that specifically defines you or your brand, it may spark some ideas that will get you going to create the perfect bio.
Examples of Great Twitter Profiles
You can get some of the best Twitter bio ideas from looking at other accounts within your niche. While you should never copy someone completely, finding a great Twitter bio can help inspire you to find the right keywords to make your own.
Some of these professional Twitter bio ideas include the following:
Brene Brown’s Twitter Bio
Known as one of the key researchers of vulnerability and shame, Brene Brown has written multiple books and has made many presentations. The bio on her Twitter account is short and to the point. Three words that encompass her personality.
This actor reminds his followers of four of his iconic roles as well as links to two other accounts off the platform where you can interact with him in other ways.
Kevin Hart Twitter Bio
Kevin Hart knows the value of hard work and he wants to pass that message on to his fans. He also reminds people that it isn’t always easy being famous and that there are several things that go with the job that some people don’t want to do.
Even though most people will already know who she is, Michelle Obama writes about all the titles that make her, starting with “Girl from the South Side.” Her good Twitter bio brings her down to earth and seemingly more accessible.
Joe Rogan filled in his bio with an overview of what made him famous. He left out his passion for DMT and elk meat.
This former trafficking victim has founded an advocacy group and lists that in her captivating bio. She also directs those in the media to the place they need to go in order to potentially get a response.
Love him or hate him, the man knows how to write a good bio on Twitter. Or at least he knows how to list his assets. While this isn’t a great example for most people on Twitter, it works for those who are fairly well known.
Known as one of the most popular streamers of all time, Dr Disrespect is a character that is perfectly summed up in the bio written by his creator.
James Clear mentions his well-known book in his bio as well as his newsletter. He also makes it clear that people find his work important by stating how many people follow his newsletter.
Most guys who are serious about body-building (or learning the science behind it) will have encountered Jeff Nippard on YouTube at one time or another. His bio states his niche and his success on the video platform.
Frequently Asked Questions
What is the Twitter Bio Character Limit?
You can write up to 160 characters in your Twitter bio space. If you take your time and condense what you are trying to convey, you will likely be able to write a compelling Twitter bio. All characters will count toward the character limit, so take your time and fill all the space with targeted keywords and emoji.
How Do You Get a Blue Tick on Your Twitter Bio?
To get the blue Tik on your Twitter profile, you will need to get your account Twitter verified. While multiple Twitter accounts have the status, everyone isn’t given out. You typically have to be a person of note in your field. While this doesn’t necessarily mean that you need to be a “successful person” or a “celebrity,” you will need to give Twitter a great example of why they should give you the blue check.
How Do You Add a Twitter Bio Link?
You can add a website to the website field in your Twitter bio or you can also paste a link into the text. To save characters, you can use a platform like TinyURL to shorten the length of each link. This will save space for keywords that could potentially show up in search results.