The app is already in the market for over a decade, 12 years to be exact, since its launch in 2010. And as much as its evolution has been exhibited visually, the same goes with the numbers it generates yearly, which gets better each time. Such growth over the years, it’s thanks t the global user base.
And so, to save you from jumping from one source to another, we have compiled the Instagram stats you need to know on this page.
Instagram Key Statistics
At a glance, below are the updated Instagram statistics:
Note: These Instagram statistics are referenced from sources s
uch as eMarketer, SocialMediaToday, TechCrunch, Instagram, CNBC, Statistica, and Hootsuite website.
- Company Founded: Instagram, Inc.
- Headquarters: Menlo Park, California, United States
- Founders: Kevin Systrom
- Industry: Social media
- Parent Company: Meta Platforms (formerly known as Facebook, Inc.)
The performance of Instagram in terms of its revenue shows a steady rise and is projected to be even higher in 2022. And this data alone is from advertising — the primary revenue-generating source of the platform.
Data in billion dollars
- 2015 – 0.5
- 2016 – 1.8
- 2017 – 4.1
- 2018 – 10.3
- 2019 – 12.4
- 2020 – 17.4
- 2021 – 26.5
- 2022 – 33.3
How Does Instagram Make Money?
Through the years, Instagram constantly improves its advertising feature, which is the main money-maker of the app. Brand stories or posts in picture ads or video formats are the most income-generating type of advertising on the app. About 130 million users tap on links to learn more detail about a product.
The average cost per engagement is $0.20 to $2, while the cost per thousand impressions (hearts, comments, and shares) is $6.70 per 1000 impressions. Basically, Instagram business accounts pay the platform, usually a credit card required as a payment method, to run and customize their ads for a target Instagram’s audience.
How Much is Instagram Worth?
Facebook, Inc. (now Meta Platforms) bought Instagram back in 2012 for $1 Billion worth of cash and stocks. If the latter stayed as an independent company, it is estimated to be worth up to $100 billion in 2022.
According to Stat Counter, in the market of social networking tools, Instagram owns a share of 8.21%. To note, this is only a small percentage behind others, such as Twitter, YouTube, Pinterest, etc.
- Facebook – 68.87% of the market share
- Twitter – 10.37% of the market share
- Instagram – 8.21% of the market share
- Pinterest – 7.33% of the market share
- Youtube – 3.92% of the market share
How Many Employees Work at Instagram?
For such a complex app, there are currently 18,967 employees working for Instagram, catering to billion of users worldwide. Of course, they work remotely or within the office behind the many features that Instagram users enjoy.
Additionally, the average salary as an employee under Instagram is $151,00 per year.
How Has Instagram Influenced Other Industries?
Some industries cannot stand independently and would need a wide range of audiences to reach, which Instagram can easily provide. The app itself is an industry leader, so no wonder that many are dependent on this.
The figures above might not matter much to most people, but for marketers of other industries, it is particularly important to be updated on the stats of the platform. Insights are necessary for influencer marketing to strategize and create content that best serves audiences’ demographics.
Thus, the app became a pool of creative individuals to produce content. Instagram is helpful in many ways and simply promoting ideas, products, or campaigns on the app is one of the proven methods linked to brand or business success.
How Has Instagram Affected the Social Networking Community?
While the social networking community has always been dominated by competition, Instagram remains its way to the top and is consistently reliable. The existence of Instagram reels, videos and images, carousel posts, fun filters, and messaging effectively brings people together, regardless of user background and the app’s purpose.
And where the masses are, businesses take advantage of that to merchandise. Likewise, influencer campaigns cater to those interested. Instagram is also a great avenue for trends and viral moments by analyzing engagement rates that are high every time.
It is also the blueprint among many other social apps in the markets. Especially recently, eagle-eyed users confirmed news circulating about Instagram allowing a song to be added to your profile picture. This got everyone excited, and many are looking forward to what’s more in store on the app.