woman scrolling through instagram while drinking tea

How to See Who Viewed an Instagram Video

  • calendar Last Updated

You can only view the people who have watched a video that you have posted on your Instagram story. You will not be able to see who has watched a video that was posted to your profile feed, though you will be able to see the total number of views.

man making circle with sparklers

See Who Has Watched an Instagram Video

You will be able to see who has watched a video on your Instagram story as long as it is still live. Here’s how:

  1. Step 1

    Click on the number count at the bottom left-hand corner of the screen. This is the total number of your video’s views. 

  2. Step 2

    Scroll through the names listed to see who has watched your Instagram video. 

  3. Step 3

    Tap on a name to find out more about their likes and dislikes. Checking out several of your followers will help you know how to appeal to your audience so that you can double down on future content. 

hand holding a heart button

See Who Has Liked an Instagram Video

If the video was posted to your Instagram profile, you won’t be able to view the names of the people who watched it. However, you can see the names of the people who liked the video. Do the following:

  1. Step 1

    Tap on the label underneath the posted Instagram video. 

  2. Step 2

    Look at the total views and compare the number to the likes on the post. 

  3. Step 3

    View the names of the people who liked your post to get an idea of what audience your content appeals to the most. 


Knowing what appeals to the people who are viewing your content will help you know how to create and adjust future content to grow your following. It will also help you learn which videos you should make more often and how long they should be. Keep track of all metrics and compare them to each other when you have the chance.