how to make a reel on instagram

How to Make a Reel on Instagram

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Instagram reels were launched in 2020 as a direct competition to TikTok. The vertical-video format, made to be watched on smartphones, was a hit on both platforms. While many social media apps have released similar features, Instagram reels retain some qualities that make them unique. More than entertaining media, Instagram reels can be used as a tool for influencers and brands, without overshadowing other post formats. Keep reading below to learn how to make a reel on Instagram!

If you’re a content creator on Instagram, you should consider using Reels to communicate with your audience. Short videos are perhaps the easiest way to become viral on Instagram and reach a new audience. Now that you have a solid understanding of the basic steps to create your first Instagram Reel, it’s time to flex your creative muscles and discover how to make the short format work for your content!