ads new york city boy looking at buildings

Why You Should Never Run Ads on Instagram

  • calendar Last Updated

Running ads from Instagram can be a huge waste of money. Using Facebook Ads Manager brings a lot better results (some 20-30 times better) and is worth the time and effort to run a good ad. What makes it great is it is also easy to use.

man on laptop with phone at bar

Why is Running Ads From Instagram a Bad Idea?

Many who have run ads from Instagram have found that though they may be receiving a lot of likes, they are not gaining many more followers so instead, they are losing their money in the long run. Though likes may help, followers extend your reach helping your business or niche to reach more people. 

One of the problems with using Instagram ads is you cannot edit your post. So if at times it looks too busy or insufficient to be appealing to potential followers, there is no way to change it. What’s out there is out there – effective or not.

If boosting followers is your goal, running your ads through Facebook Ads Manager is a lot more proficient. By running ads through Facebook Ads Manager, some have claimed to have 20 – 30 times better results than when they ran through Instagram. This also makes it much more cost-efficient for you. 

facebook pins

How to Set Up Facebook Ads to Run on Insta

Facebook Ads Manager has several objectives you can focus on for your account. Below, I will go over the objectives that are available for Instagram and what they can do for you. Afterward, I will go over how to set up Facebook Ads to run on your Instagram. 


The different objectives you can choose from on Facebook Ads Manager that are available on Instagram are:

  • comment

    Brand Awareness

    Facebook serves your ads to people who they deem would be most interested. Unfortunately, you do not get to choose who sees them and you will be charged cost per mile (CPM).

  • bolt


    Reach is used to show your ads to the maximum amount of people. You will be charged per CPM  or by “Reach” if you set up your own frequency controls. Setting up your own frequency controls allows you to control the frequency by defining the number of impressions by the number of days.

  • automobile


    Traffic is the best objective if your goal is to build up your following and bring people to your website or app. You pay per CPM or cost per click (CPC) on your links. 

  • child


    Engagement can help with likes, comments, shares, etc. Facebook will show your ads to the people they think will be most interested in engaging with the ad. 

  • shopping-basket

    App Installs

    If you want people to purchase your app, App Installs can be good for directing people to the store. You can also run an app event where Facebook will try to choose the most likely people who would open the app if they already have it installed. 

  • video-camera

    Video Views

    Video Views can help raise awareness of your niche, brand, site, etc. You can show all kinds of different content, and use different lengths of video. Facebook will try to target people who would most likely watch a certain length of your videos based on what you choose. Charge is based on either impressions or for “ThruPlays” which is when Facebook tries to find an audience who will watch either 15 seconds of your video or the whole thing (whichever is shorter).

  • comments

    Lead Generation

    Lead Generation is great if you want customer data without having to drive the traffic to your website. You can get information like names, email addresses, and phone numbers which can help with your marketing and social efforts. 

  • check


    Conversions help drive purchases on your website, app, Messenger, or WhatsApp. It allows individuals to add their payment info or make purchases.

woman sipping tea at laptop with large windows

Setting Up Facebook Ads Manager

To set up Facebook Ads Manager, do the following:

  1. Step 1

    Set up a Facebook Business Manager account.

  2. Step 2

    During setup, connect your new account to your pages and current login.

  3. Step 3

    Click on “Ads Manager” which is under the category “Create and Manage.”

  4. Step 4

    Choose an objective, then click continue

  5. Step 5

    Fill in all the details there may be according to the objective you chose.

  6. Step 6

    During the placements section, if you are only wanting the ad on Instagram, select “Manual Placements” and then “Instagram.” If you would like the ad to run over multiple platforms, select “Automatic Placements.”

  7. Step 7

    Click continue and fill in any additional details.

If your goal is to boost followers specifically, I recommend using the traffic objective. After choosing traffic as your objective, make sure you:

  1. Step 1

    Choose a traffic destination.

  2. Step 2

    Set up the audience you would like to receive the ad.

  3. Step 3

    Set up your placement to include Instagram. Choose Feed, Stories, Explore, or up to all three. Make sure if you choose more than one that your ad looks appropriate for each one.

  4. Step 4

    Choose the budget that works best for you.

  5. Step 5

    Create your ad.

designs color graphics panels

Facebook Ad for Instagram Design Tips

Having a proper design for your ads is very important to capture the attention of your viewers. You don’t want them to keep scrolling by. There are a few things you want to keep in mind when making a Facebook ad for Instagram. 

  • female


    Think about your audience and what they would want to see.

  • bug


    Pick a design that matches your niche. For example, if you are making an ad about gardening, choose a green background or include a picture of a plant, etc.

  • comment

    Strong Headline

    Use a headline that would catch your viewer’s interests. 

  • heart

    Good Offer

    Make them an offer they can’t resist.

  • check


    Keep your ad simple and upfront.

Use a site to help you in your design, especially if you are new at making ads. Canva is an excellent site to help you design your ads. They have lots of creative, beautiful options to help you create the perfect ad for your business or niche.


Ads can be a great boost to your business and help you gain many followers. However, it is much more effective and cost-efficient to run your ads through Facebook Ad Manager than to run your ads through Instagram. Be creative and keep things simple to draw in the most viewers, thereby, increasing your likes, comments, and followers.