OnlyFans Stats: The Numbers Every Creator Needs to Know (And What They Actually Mean)

You’ve probably seen the headlines. Billions in revenue. Millions of creators. Top earners pulling in astronomical monthly figures. OnlyFans looks, from the outside, like a gold rush.

The reality is more interesting and more useful to you than any headline suggests.

This page pulls together the most accurate OnlyFans statistics available, sourced from the platform’s official UK financial filings, and translates them into something actually actionable for creators. Not just what the numbers are, but what they mean for whether and how you can make serious money on the platform.

Below is a full breakdown of the most recent OnlyFans statistics available for 2023–2025.Give me

The Official Numbers (From OnlyFans’ Own Annual Report)

OnlyFans is registered in the UK under parent company Fenix International Limited, which means it files annual accounts with Companies House. These are the closest thing to official, audited data the platform produces, and they’re the source most other stats sites are working from.

Here’s what the most recent filing tells us:

Gross platform revenue (FY2024): $7.22 billion This is the total amount fans paid to creators. It grew 9% from the year prior, steady but significantly slower than the 118% spike in 2021 and the 16-19% growth in the years that followed.

Net revenue kept by OnlyFans: $1.41 billion OnlyFans takes 20% of all transactions. This is their cut. Creators collectively received the other 80%, roughly $5.8 billion.

Pre-tax profit: $684 million After costs, OnlyFans made $684 million in profit for the year. For context, the platform runs with just 46 direct employees, though it uses a large number of contractors.

Total creator accounts: 4.63 million (up 13%) There are now more than 4.6 million creator accounts on the platform. That number grew 13% in the last year alone.

Total fan accounts: 377.5 million (up 24%) Fans are growing faster than creators, which is good news for anyone new to the platform. There are roughly 82 fans for every creator.

Total paid to creators since launch: $25 billion As of late 2024, OnlyFans CEO Keily Blair confirmed the platform has paid out $25 billion to creators since it launched in 2016.

The top 1% of creators on OnlyFans make on average $1,200 every single day.

Here’s where the numbers get genuinely useful, and where most coverage gets it wrong by focusing only on the top earners.

Average monthly earnings per creator: around $131

That’s the maths when you divide the $5.8 billion in creator payouts across 4.63 million active accounts. Not $10,000 a month. Not even $1,000 a month. About $131.

That number will either put you off entirely or make you think harder about strategy, and the second reaction is the right one. Because the average is almost meaningless on its own.

Here’s why.

The Earnings Distribution Is Extreme

OnlyFans operates on what economists call a power law distribution. A tiny fraction of creators capture a disproportionate share of revenue. The numbers look like this:

The top 1% of creators earn approximately 33% of all platform revenue. The top 10% of creators earn approximately 73% of all revenue. Below the top 10%, earnings drop sharply. The majority of creators below that threshold earn under $200 per month, with many making closer to $24.

This isn’t unusual for creator platforms. YouTube, Spotify, and Patreon all show similar patterns. But it matters enormously for how you think about your own positioning.

What This Means for You

The average earnings figure is skewed upward by the extreme top earners. The median, meaning what a typical creator actually makes, is significantly lower than $131. Most creators who join the platform, post inconsistently, and rely on OnlyFans to bring them an audience earn almost nothing.

The creators who break out of that pattern share two things: they treat it as a business with systems and strategy, and they bring traffic from outside the platform rather than waiting for OnlyFans to provide it.

Our guide on how to promote your OnlyFans covers the external traffic strategies that separate growing creators from stagnant ones. And if you’re thinking about what you’d actually sell, the OnlyFans tip menu guide is the fastest way to understand how top creators structure their income.

Who Is Subscribing

The subscriber base on OnlyFans is predominantly male. Estimates from various surveys suggest around 77-87% of subscribers identify as male, with the 25-34 age range being the largest single group.

Geographically, the United States accounts for roughly 49% of all platform traffic, making it by far the largest market. The UK sits in second place at around 6%, followed by Brazil, Canada, and Australia.

One stat that rarely gets highlighted but matters a lot for creators: only around 4.2% of registered subscribers actually spend money on the platform. The vast majority of fan accounts never make a purchase. This is why subscriber count alone is a poor metric. An engaged, spending fan base of 500 is worth far more than 5,000 passive followers.

The Whale Economy

Research from analysis of a million fan accounts found that just 0.01% of subscribers, around 100 people, can generate over 20% of a creator’s total revenue. These are what the industry calls whales: fans who tip heavily, buy every PPV, and pay for custom content regularly.

Understanding this changes how smart creators approach their page. Rather than optimising purely for subscriber volume, the highest earners focus heavily on identifying and nurturing their highest-spending fans. That means DM strategy, personalisation, and tip menu structure matter far more than follower counts.

The platform remains one of the top-paying creator platforms, with billions flowing to creators annually.

Gender: Estimates suggest around 70% of creators identify as female, 25% male, with the remainder non-binary or other. Female creators generally earn more on average, driven primarily by the platform’s predominantly male subscriber base.

Age: The largest creator age group is 25-34, accounting for roughly 48% of all active creators.

Location: The US produces the most creators by a wide margin, with over a million American creators on the platform. The UK and Europe follow, with significant growth in Brazil and Southeast Asia.

Full-time vs part-time: Around 60% of creators use OnlyFans as a secondary income source rather than their primary job. Only about 10% describe themselves as full-time creators.

Hypergrowth Is Over. That Is Not Bad News.

OnlyFans’ pandemic boom is well documented. The platform grew 118% in gross revenue in 2021 alone, driven by lockdowns pushing both creators and subscribers onto the platform in huge numbers. That era is over.

What followed was a normalisation period: 16% growth in 2022, 19% in 2023, 9% in 2024. The trajectory is flattening rather than reversing, but the days of explosive double-digit growth from pandemic tailwinds are behind the platform.

What this means for new creators: you’re entering a more competitive environment than someone who joined in 2020. But mature does not mean saturated. Three hundred and seventy-seven million fans spent $7.22 billion last year, and that number is still growing. The money is there. Getting to it requires more strategy than it used to.

Where the Platform Stands Right Now

A few things worth knowing about the current landscape:

OnlyFans is reportedly in acquisition talks, with a proposed deal valuing the platform at around $5.5-8 billion. Whether this leads to a sale or an eventual IPO, it signals that the platform is positioning itself for a more mainstream future, including ongoing efforts to court non-adult creators in fitness, sport, music, and entertainment.

The platform has paid out $25 billion to creators since 2016 with a team of just 46 direct employees. That is one of the most efficient creator economy businesses ever built.

Pulling all the data together, a few conclusions emerge clearly for anyone thinking about the platform seriously.

Subscriber count is not your most important metric. With only 4.2% of registered fans ever spending money, raw follower numbers are largely vanity. What matters is engaged, spending subscribers, and those come from bringing the right audience to your page rather than gaming any internal discovery system.

The income distribution means positioning matters enormously. There is not much money in the middle of the earnings distribution. Creators who are specific about their niche, consistent in their posting, and strategic about external promotion tend to break into the top tier. Creators who treat it as a passive income stream generally land in the bottom tier.

Subscriptions are the front door, not the main income. The most reliable data on high-earning creators consistently shows that tips, PPV content, and custom requests drive the majority of revenue for top earners rather than monthly subscriptions. Subscriptions bring fans in; everything else is how you monetise them. Understanding OnlyFans content ideas by niche and having a clear pricing strategy matters far more than your subscription price point.

External traffic is the differentiator. The top creators are not relying on OnlyFans to surface their content. They bring audiences from Reddit, TikTok, Instagram, and X, then convert those audiences into paying subscribers. The platform does not have a discovery algorithm that meaningfully surfaces new creators to new fans the way YouTube or TikTok does.

The platform rewards treating it like a business. If you’re willing to be consistent with content, build a proper tip menu, develop an external promotion strategy, and pay attention to your highest-spending fans, the numbers support real income. If you approach it as a passive side hustle, the average earnings data is probably your outcome.

OnlyFans Stats FAQ

How many people use OnlyFans? As of the most recent official filing, OnlyFans has 377.5 million registered fan accounts and 4.63 million creator accounts. Fan accounts grew 24% in the last year.

How much does OnlyFans make? OnlyFans reported $7.22 billion in gross revenue for fiscal year 2024, with net revenue of $1.41 billion (their 20% cut) and pre-tax profit of $684 million.

How much does the average OnlyFans creator make? Dividing total creator payouts across all active accounts gives an average of around $131 per month. However, this figure is heavily skewed by top earners. The median creator earns significantly less. Below the top 10% of earners, most creators make under $200 per month.

What percentage of creators actually make good money? The top 1% of creators earn around 33% of all platform revenue. The top 10% earn around 73%. Below that threshold, income drops sharply. Making substantial income requires being in the top 10% of active creators, which is achievable with the right strategy but requires consistent effort and smart external promotion.

Does OnlyFans share official data? OnlyFans does not publish regular public statistics. The most reliable data comes from annual financial filings submitted by its parent company Fenix International Limited to Companies House in the UK. These filings are typically released 9-12 months after the end of each fiscal year, which ends on November 30.

Is OnlyFans still growing? Yes, at a slower rate than during the pandemic peak. Fan accounts grew 24% and creator accounts grew 13% in fiscal 2024, with revenue growing 9%. The platform is maturing rather than declining.

Who owns OnlyFans? OnlyFans is owned by Leonid Radvinsky, a Ukrainian-American businessman, via parent company Fenix International Limited. He received $497 million in dividends for fiscal year 2024 alone.

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