This post is part three of a three-part series on personal branding. It will cover the market research aspects of planning your first postings on your social accounts.
1. Study Current Social Media Trends
You can (and should) begin to study current trends before you ever begin to post on Instagram. Some trends will come and go in a matter of days (or even hours), while others may last for weeks. As a new influencer, you should focus on content that will both be relevant long term and look for longer-running trends. When you begin to build a following, you will be able to get some traction with some the faster running trends.
Here are a few ways you can study and keep track of trends. You should also track when you post trendy content to gauge how well they do compared to your others.
2. Craft Your First Post
For most people, the first post is always one of the most difficult ones to create and publish. Typically this is due to overthinking it and not knowing how to engage on the social platform of your choice. The best part about your first Tweet is that you can typically break the ice without worrying about who is watching you as you probably don’t have followers yet. That being said, here are a few things you can consider when writing it out:
While you should never overdo hashtags, using the right ones can help you find your audience. There are a few things you can do to narrow down your own personal strategy. Track how each has helped you in the past so that you can continually improve your future postings to find new followers and growth.
Use Hashtag Generators
When you are first starting out, utilize hashtag generators to find relevant tags for your niche. Most are easy to use and will not only give you stats for specific ones that you search but will also give you related ideas that you can try out instead. There are several good generators available, including the following:
Take Note of Competitor’s Hashtags
Follow other people in your niche and pay attention to what hashtags they use. If you see that they frequently use 2-3, try each of them on of few of your own posts to see how they fare. They may have stumbled into a gold mine that can benefit you as well. Be sure to not use their personal hashtags for their own brand.
There are always new trends you can follow on almost any social media platform. Keep track of what bandwagons people are climbing on to and join a few, especially if they are related to your niche. If one of two of your posts go viral, you may be able to collect a strong following.
To learn more about hashtags for social media, check out one of the following articles:
4. Publish With Confidence
When it comes down to it, your first post will always be the hardest. Ultimately, you just need to bite the bullet and press the publish button to get over the initial hump so that you can move on to your future posts.
Once you have your first post written and set up, don’t hesitate and publish it with confidence. Congratulations, you are now on you way to becoming an influencer.