woman dancing in the street with a string of lights

TikTok

TikTok is known for its short video content. Influencers have been able to grow a following by producing witty or visually stunning shorts that capture an audience’s attention. The trick is to hook them in the first few seconds, then deliver content that will make them want to follow for more.

Read more to learn our insider tips on how to grow your TikTok audience and appeal to sponsors.