Top Instagram Niches
How to Pick a Niche on Instagram
Choosing a niche on Instagram means picking the direction your account will take from now on. Even though you can switch focus after growing your follower base, choosing the right niche from the get-go is always best. Maintaining a consistent content type gives your audience exactly what they expect from your account, keeping them hooked in the long term. Here are some tips on picking the perfect Instagram niche. Check it out:
Choose something you like
While there are thousands of niches you could choose to explore on your Insta, you should definitely pick something you’re comfortable with. Growing an Instagram account takes a lot of time and effort, and it’s way easier to produce content you actually enjoy. Plus, it’s easier to understand your target audience when you care about their interests as much as they do!
Make a list
Do you have a hard time picking what you’re best at? Then making a list could actually help you. Write down your main interests and what you know best about them and what makes them special to you. Now, it’s time to start narrowing it down. Cross out the ones you like but don’t know much about, as well as the ones you don’t usually share with people. This should get you a narrower list of the topics you have a better chance to excel at.
Do your research
Now that you have your main options written down, it’s time to do some digging. Which sub-niches are less populated? Which ones are the most profitable? You can use a hashtag analyzer like Flick to find out which niches could be the best for you. Alternatively, take a look at your favorite accounts and inspirations for a hint of where to go.
Keep it specific
While you might be generally interested in food or fashion, those are very broad (and saturated) topics. One of the keys to Instagram success is finding your “sub-niche”, or your content’s attributes that set you apart from the rest. For example, gluten-free foods or healthy baking are both sub-niches inside the broad “food” category. It is true that Instagrammers like pretty photos, but they also crave authenticity and spontaneous content. That being, pick a topic inside your main niche to explore and showcase what’s new and exciting about your content!
Can Anyone Make Money on Instagram?
Yes! While Instagram is continuously expanding and can look a bit saturated sometimes, there is still room to grow and anyone can still make it big on the platform. Most importantly, you don’t need a million followers to start making money on Instagram. In fact, smaller accounts typically have higher engagement rates on the platform. Here are a few ways you can make money on Instagram even with a moderate follower count:
Sell your products
For a while now, Instagram has been more than a picture-sharing tool, gaining huge potential as a marketing platform. If you’re making or selling products, use your to grab buyers’ attention and direct them to your website, Etsy store, or even to the new e-shopping Instagram tool.
Become an affiliate marketer
Being an affiliate marketer means you get commissions for marketing someone else’s products. Here’s how it works: as an affiliate, you search for products you enjoy on your partner’s website, and promote them to your followers via an affiliate link. Every time one of your followers buys the products using your link, you get a share of the sales. Most big e-commerce websites, like Amazon, have affiliate programs. You can check for eligibility by contacting their associate program web pages.
Advertise for brands
Partnering with brands is one of the most “trivial” ways an influencer can make money. Creating sponsored content for brands brings their product to your audience, which should be their target audience as well. Most brands look for partners with 5000 followers or above, but you can get partnerships with as little as 1000 followers if you have a good engagement rate.