While it is easy to create videos on Instagram, you need to remember to consider the video lengths. There is nothing more frustrating than filming something only to realize you can’t upload it because it is too long. Whether you upload from your camera roll or use a video editor to create high-quality films, you will want to ensure your Instagram stories and videos are the right lengths.
This post will cover how long each Instagram video needs to be so that you can upload videos that will perform well.
Instagram Video Length By Type
Here is a quick run down, although I will explain each down below:
Now that you have a brief idea, let’s explore the different strategies you might use in each type:
Instagram Post Video Length
Instagram Posts are shown in your feed. They can be 03 seconds to 1 minute. Using the “Carousel” feature which allows you to select multiple photos and videos. It makes a slideshow for your followers. You can select multiple 1-minute videos and attach them together if you want. These don’t always guarantee good views though as followers might not swipe through all your slides and instead much of your content can be missed.
Instagram Story Video Length
Instagram stories are short clips, only 3-15 seconds long that have a unique feature, a 24 hr time limit. Followers can view them multiple times before they expire, however. You can actually record for longer than 15 seconds, Instagram will automatically cut your video into 15-second segments and they all can be uploaded at one time.
The perk of using this feature is the ability to share more with your followers without upsetting your main posts. You are also able to add captions to your Instagram video stories as well which enables more followers to watch your videos.
Instagram IGTV Video Length
Instagram IGTV which stands for Instagram TV is 60 seconds to 30 minutes. However, verified accounts can post up to 60 min lengths. IGTV is a different avenue than just sharing a video though, most commonly it can be used to share a series as you would see on TV. With this specific avenue, it is best to pick a topic and then record videos for that specifically. Examples can be makeup tutorials, product overviews, unboxings, or even recipes.
Instagram Livestream Video Length
Instagram Livestreams are the longest form of video that you can post. These can be up to 60 minutes in length. This is a great option for sharing longer personal stories, answering questions from your followers, or just chatting for a bit. These videos are also live so they come across as more genuine and you really can connect with your audience.
Anyone who starts watching your live video can also chat with you, providing very close interaction with your followers. These can be saved by your followers and re-watched later, although you can also choose to disable this feature.
Instagram Reel Video Length
Instagram Reels are the newest video feature, these can be 15-30 seconds long. This is basically TikTok. In order to make the most out of this feature, be unique in your content. Your content must be fresh and stand out because you only have a short time to capture someone. Funny and cute videos go over very well on this feature.
The cool thing about Instagram videos is you are able to cross-promote yourself. You can post in your stories that you have a cute video on your page, you can draw followers to your IGTV series by posting in reels, etc. Instagram videos are fun to share little action snippets of your life with your followers.
Frequently Asked Questions
How Can Some Instagram Accounts Post Videos That Are Longer Than 10 Minutes?
You may have noticed that people can upload files with an Instagram video length of up to 60 minutes. This perk is reserved for top influencers and brands who are not only verified on Instagram but have also worked out a special deal with them. Until you reach that status, you will need to continually edit your videos down for your Instagram feed.
What is the Best Way to Post a Longer Video on Instagram?
If you don’t mind a brief pause between each video, you can create a carousel post so that the video continuously plays for your viewers. They should be able to still glean the information they need. Make sure to not spend a lot of time on a video intro and just get into the importance of the video to save time.