With so many businesses striving for the same customer base, how can you beat the competition? Is it possible to use the platform to run native advertising campaigns? Or to track the campaign’s performance using it? Is it helpful in managing the influencers’ content? And, finally, what are the critical parameters to measure return on investment? Reaching out through influencers can be an effective strategy if it’s handled correctly. In this blog, we will highlight the top influencer marketing platforms that can make your influencer marketing campaigns successful.
What to Look for in an Influencer Marketing Platform
Influencer marketing can be time-consuming and repetitive. Thus, you need to employ an influencer marketing platform that will help streamline your process. You should look at the following in an Instagram influencer marketing platform as well as with other social media platforms:
• Tracking results through analytics
• Having features like collaboration tools, influencer contact management, and a scheduling calendar.
• There should be easy and in-depth tracking of the financials. This will reduce manual work on your end, making it more beneficial for you.
An Instagram influencer marketing platform or other social media platform can also provide you with relevant influencers to make a successful influencer campaign happen. The influencer platform is designed to assist small and big brands with their campaign management. The online platform would help you find suitable influencers who will work with social media channels for your campaign, provide content creation and digital marketing services.
How To Select and Rate These Platforms?
There are several influencer marketing platforms out there, and you would want to pick the one that will offer the best service for your influencer marketing process and influencer outreach. With so many choices, finding the right influencer marketing platform can be challenging. Here’s how you rank them:
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Track record
Check the success rate of the influencer marketing agency in running a campaign. If the influencer marketing platforms have lots of success stories, it’s a good sign that you should consider them too. Check what kind of social media marketing campaigns they have been running and if they have the relevant influencers for your campaign.
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Influence
The influence of the influencer marketing platforms can be measured by how many big names use them for their influencer marketing campaigns. How many brands are using the influencer platform, and for how long? This can determine if they are the right marketing platforms for you.
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Ease of use
This feature is very important. The best influencer marketing platforms should be easy to use. With features that can help you seamlessly scale your campaigns, it would be wise to consider these influencer marketing platforms over others.
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Interaction
The influencer marketing platforms should allow you to interact efficiently with potential influencers. The best way to find out is by asking for a trial period.
Keep this in mind when choosing an influencer marketing platform. It’s great to be effective, but it’s also important to be efficient. If the social media sites can provide you with both of these, you should try it out. And it’ll help you run your influencer marketing campaigns and broaden your influencer network as well.
Best Influencer Marketing Platforms in 2022
Now that we can see how useful these platforms often are, let’s take a look at my top 21 picks for you. I’ll show you what is unique about each platform, which networks they cover, how many influencers they have, and what it costs to use them (note that most do not list prices on their website so only those that do are noted below). With this information, it should be easier to pick the perfect one for your brand or agency.
Now that you know what you should look for in an influencer marketing platform, let’s take a look at the most influencer marketing platforms to consider for this year 2022:
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Mavrck
Mavrck is a specialized influencer marketing platform for business-level companies. Unlike other influencer marketing platforms, Mavrck is tailored particularly for businesses. They’re also comprehensive, incorporating end-to-end campaign management.
They’ll also work to help you find influencers that are passionate about your product but don’t cost much to engage with. Mavrck leverages data from both organic and paid channels to create unique loyalty campaigns and referral marketing. This platform works with any social media platform and industry boards, blogs, and websites.
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HireInfluence
HireInfluence is an elite influencer agency that has created intent-driven influencer marketing campaigns that integrate the needs of influencers, target audiences, and brands. They can assist find influencers for each campaign, ensuring that the content feels genuine and organic.
As a full-service influencer marketing agency, the source, and cast right-fit talent, report back on campaign analytics, interact, execute comprehensive, cross-channel influencer campaigns, Influencer relationships management, and develop creative content strategies.
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HypeAuditor
HypeAuditor is an influencer marketing platform that focuses on providing tools to people who want to turn their social media profiles into a business. They do this through a rank-and-score system with detailed analytics of your social media profiles and gives you instant, accurate feedback in order to capture your target audience demographics.
You may find suitable influencers that are genuine and represent your company’s ideals using their influencer discovery solution. You may run influencer campaigns, create influencer relationships, monitor the performance of your Instagram, YouTube accounts, and individual campaigns all from one influencer marketing platform.
The UX of these influencer marketing platforms is outstanding. You can see the number of fake followers influencers have and their actual engagement rate. It’s extremely useful in determining which particular influencers are the best fit for your brand and social channels. The major selling point is their extensive knowledge of each influencer and detailed analytics. With the help of these influencer platforms, you can start your influencer relationship management process.
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Webfluential
One of the most well-known online influencer marketplaces is Webfluential. The unique feature of this influencer marketing platform is its intensive focus on assisting creators and influencers in audience analysis, proposals, and pricing. It helps you find social channels influencer profiles for your campaign based on interests, passions, and audiences. Its offers social media marketing through Twitter, Instagram, Youtube, and Facebook.
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Neoreach
Neoreach is a self-service platform with an extensive macro-influencers database. NeoReach is a real-time management software that allows companies to reach out to influencers for large-scale marketing campaigns.
Their influencer search, outreach, and further management are designed with simplicity in mind. You can also manage approvals, view analytics for each campaign, and use this influencer marketing platform to run reports on your influencer marketing efforts and campaign’s success.
Channels including Snapchat, Twitter, Instagram, Youtube, and Facebook are all available through these influencer marketing platforms. You can also use their “Influencer Marketplace” to find influencers beyond the ones already in your account. Brands using them include Adidas, Coca-Cola, H&M, Walmart, and many more.
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Shoutcart
Shoutcart is a combination of both an influencer marketplace and influencer platforms, which emphasizes its popularity. It allows you to choose the right influencers that directly fit your campaign, allowing for precise targeting.
They also allow real-time campaign management tools and influencer analytics to keep track of each campaign’s performance over time, making it easy to measure the success of your marketing efforts. Their variety of services includes social media promotion, Facebook advertising, blog writing, YouTube promotion, and many more.
However, Shoutcart is primarily a platform for interacting with Instagram influencers. Their website is easy to navigate, and the platform can be easily accessed.
Klear is a platform and marketplace catering to influencers on Instagram. They provide services for influencer discovery, audience analysis, and campaign tracking. Klear specializes in providing analytics that assists you to find the right influencers for your campaign.
They allow you to run highly targeted custom campaigns with specific hashtags and influencer content creation. Their services include Instagram Influencer marketing, influencer training, social media management, and research.
They have all the most popular social media platforms under their belt, allowing for a large clientele. They are considered the most sophisticated influencer search engines to find the right influencers for your marketing campaign.
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Grin
Grin’s main claim to its popularity is its goal of eliminating the “middleman,” allowing micro-influencers and other social media influencers who are connected with businesses and brands to promote their products and services without the usual roadblocks.
They have an inside track on small influencers’ outreach and work with major brands to connect them with micro-influencers, making it easy for their platform users. They also offer an influencer marketplace where users can find influencers based on their location, niche, and pricing details.
Their services include Influencer Marketing, Audience Demographics, Influencer Content Creation, and Influencer Training.
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Buzzoole
Buzzoole is an end-to-end influencer marketing platform that may assist you in simplifying all of your influencer marketing processes. This software allows you to assess and understand the influencers’ content and easily target your audience through influencer analysis, search, and monitoring.
Buzzoole makes it easy to handle social media influencers’ marketing campaigns through their dashboard, which allows you to monitor all active campaigns in real-time. It also provides the analytics necessary for measuring efficiency and ROI.
You can choose the influencers you want to work with, approve content, manage payments, and optimize your campaign budget. They also have an influencer marketplace that enables you to find and target influencers.
Buzzoole is more suited for brands looking to work with micro-influencers or bloggers. However, they do offer packages that can be used by top influencers as well.
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Activate
Perhaps the most apparent feature of this influencer marketing platform is its age: it precedes the phrase “influencer marketing.” Activate was formed to help bloggers make money off of their sites. It’s now one of the most comprehensive influencer marketing platforms available. Search through a database of over 75,000, you can identify influencers by niche, geography, audience size, and more. Then, utilize the ACTIVATE studio to develop the most relevant influencer marketing efforts feasible. Finally, Activate helps you track and expand influencers relationship management to reach your target audience.
Influencer marketing with Activate is an efficient way to increase brand awareness, grow your follower base, and gain customer trust.
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Julius
Julius is an influencer marketing software with a sports endorsement background. The platform includes end-to-end campaign management and over 50 influencer research search filters for targeted insights. With its campaign management tools, you can track campaign performance and optimize efforts in real-time.
Julius offers several influencer contract templates, which are user-friendly and customizable to suit your brand’s needs. Another great feature of this influencer marketing agency plan is allocating projects to each client.
Offers services to channel pr social media platforms including Pinterest, Twitch, Twitter, Instagram, Youtube, and Facebook.
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Takumi
TAKUMI enables you to expand your Instagram influencer campaigns without sacrificing quality by allowing you to scale them efficiently. It is the only influencer marketing platform that offers a built-in, 24/7 support team for its clients.
They allow you to track influencer visibility and audience engagement through KPIs, Influencer analysis and campaign analytics, and reporting features. You can also find the perfect influencers for your campaign with their influencer search tracker.
This influencer marketing platform Offers services to Pinterest, Twitter, Instagram, Youtube, and Facebook.
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Influencity
Influencity is a social media campaign management tool that lets you manage all of your social media accounts from a single website. You may use the tool to research influencer profiles, evaluate campaigns based on audience demographics and other data elements, and manage your influencer programs easily.
Influencity offers all of the influencer relationship management tools you need to access a wide range of influencer networks without costing you additional time or money. This influencer relationship management tool includes campaign creation and review, an influencer search tracker, and more.
They provide services for major social media platforms, including Instagram, Youtube, Pinterest, Twitter, Facebook, Snapchat & Blogs.
Influencer marketing strategy with Influencity allows you to design, run, and measure your influencer campaigns. It helps you discover the most relevant influencers, track the demographics of their followers, and evaluate/ manage campaign results in real-time.
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Fohr
Fohr makes it easier for you to execute influencer marketing using technology. You can search for influencers by various criteria, including the number of followers, location, and more. Fohr gives you sophisticated filters to help you discover exactly who you’re looking for as active influencers.
The ability to keep a user’s entire history on one platform, influencer discovery, save, and share content using the Smart Groups influencer database is what really sets Fohr apart from other influencer marketing tools.
Fohr gives you access to data on over 6,000 influencers who have used the platform, saving you time and money on your research.
They offer services to channels including Instagram, Youtube, Pinterest, Twitter, Facebook & Snapchat.
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Upfluence
Upfluence is a comprehensive influencer marketing platform that will help you identify, manage, and scale your social media campaigns to grow your brand.
Their proprietary tools include the ability to find the right influencers for your campaign by identifying their follower demographics, negotiating rates with influencers, tracking all of your campaigns in real-time, and more.
Upfluence’s tools will help you design a winning influencer strategy, grow your following, and expand your target market. They have a presence on all of the most popular social media platforms.
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trendHERO
trendHERO makes the ‘common’ features of influencer marketing platforms easy, including influencer discovery, influencer marketing campaign, growth tracking, audience and influencer analysis, and fake followers detection.
trendHERO is a team of influencer marketers, creative strategists, and digital experts worldwide. They have experience working with Coca-Cola, Audi, Universal Pictures, L’oreal Paris, Kellogg’s, and the United Nations.
Their platform has all the functionality you need to find influencers, manage campaigns, and grow your follower base. With the help of their influencer database and unique tools like their ‘Fake Follower Check’, you can manage and scale influencer campaigns to meet your goals through your social media channels.