The rise of social media platforms and powerhouse social networking sites opened a new era of business marketing. It paved the way for even ordinary people becoming extraordinarily influential through social media presence.
This post will cover the best platforms to run your influencer campaigns and teach you what to look for in picking the best tool for your needs.
What an Influencer Marketing Agency Does
The genius innovation of influencer marketing platforms utilizing the maximum potential of social media influencers’ reach and engagement metrics. Tapping into the influencers’ following network creates substantial opportunities for marketing brands to up their scale and reach more people by employing a one-to-many marketing strategy.
This approach is proven to render bigger returns on investment and higher quality impressions for each influencer marketing campaign.
Influencer Marketing key features work in many ways, including but not limited to:
- Content Amplification and Reviews
- Influencer Search and Discovery
- Content Library
- Campaign Management and Reporting
- White Label Reporting
- Influencer and Audience Analysis
- Fake Follower-Fraud Detection
- Social Listening
- E-commerce Tools
- Automated Influencer Recruitment
- Competitor Research
- Seamless Payment Processing
- Influencer Marketplaces
- Influencer Relationship Management
- Team Collaboration Tools
The following are top influencer marketing platforms partner of different kinds of businesses that are ranked in no particular order:
Best Influencer Marketing Platforms in [current_date format=’Y’]
The following are top influencer marketing platforms partner of different kinds of businesses that are ranked in no particular order:
Captiv8 started out in 2015. In less than a decade, they’ve already outgrown some large influencer marketing platforms by targeting exclusive brands and large companies–offering them customized pricing and services that suit their marketing needs. They are a robust social media listening tool on most-utilized influencer platforms such as Instagram, YouTube, TikTok, Facebook, Twitter, and more.
Captiv8’s authenticity is high-end, so you don’t have to worry about the quality of influencer marketing efforts they put out for their clients. They have good brand marketer and influencer relationships with their superbly managed influencer and content library.
What makes them superior to others is how they perfectly understand specifications on demographics and target audience versus influencer profiles. With on-point analysis, they can match your influencer marketing program to suitable influencers to bridge the two and create a complete ecosystem both can thrive with and progress together.
Captiv8 won Best Influencer Marketing Platform of 2022Influencer Marketing Awards
What Captiv8 can offer:
- Social amplification by boosting content on social media platforms
- Superior data science
- Agile workflow
- Diversities and high-end brand partnerships
- Data-powered and relationship-driven marketing
- Award-winning leadership
- Tested and proven campaign management
- Create limitless opportunities
Visit Captiv8 now to learn more about their offers and influencer marketing services.
Heepsy is another reliable and popular influencer marketing platform that caters to big/small businesses and micro-influencers and helps them meet halfway with their various affordable subscription plans.
Founded in Bilbao, Spain, in 2017, Heepsy grows larger by the day.
Moreover, Heepsy is a highly automated SaaS platform with over 11 million influencers on its database, specializing in Instagram micro-influencers marketing. With their ever-growing client pool, they have expanded to multiple social media platforms, including YouTube, TikTok, and Twitch.
Heepsy’s pricing is reasonably competitive, ranging from $49 up to $269 monthly with a one-month free trial plan promo. Indeed, they are a great social media listening platform for those new to influencer marketing and looking for a way to compete in the local and global market.
For more details on their plans and services, visit Heepsy now!
Another influencer marketing platform you might want to check is GRIN. They brand themselves as the Number 1 Creator Management platform for Influencer Marketing, and they have a long list of world-renowned brands in their portfolio of successful projects and campaigns. They can give you a filtered list of potential influencers suitable for your campaign, and you can short-list them as you like.
With their profound influencer search engine, you will be able to find influencers quickly, making your time well-spent. They also boast a 3-step e-commerce business strategy that works well within the projected time. With GRIN, you can easily:
- Discover & Recruit Creators – find quality partnerships in no time!
- Nurture Relationships – exchange emails, ship products, and manage affiliations in one app!
- Report, Analyze, Refine – track all your progress and watch your ROI grow!
That, and more with GRIN! Get in touch with the right influencers for your marketing needs with GRIN. Hurry and book a demo now!
HypeAuditor is an influencer marketing platform that offers 100% AI-powered solutions. They boast an all-in-one influencer marketing strategy for full-scale campaign management, from scouting relevant influencers to reporting analytics for the ROI. Not only that, but they can also help you with the entire lifecycle of your campaign.
HypeAuditor started with Instagram marketing and in-depth data analytics in 2018. In less than five years, they can build a massive network with more than 25 million influencers in their database across 250 countries.
What HypeAuditor offers:
- Influencer Discovery – find the most suitable influencer for your marketing campaign.
- Social Media Analytics – expand your business reach and track your metrics.
- Campaign Management – full-scale action plan and implementation on your campaign.
- Effective Market Research – make your research on-point and accurate with HypeAuditor.
- Fraud-free Marketing – get a secured marketing campaign with safe and guaranteed payment options.
Request a demo at HypeAuditor to learn more about their quotations and services.
IZEA is another influencer marketing platform that targets large-scale businesses and caters to worldwide multi-brands. They have sophisticated tools for campaign analytics along with their superb SaaS (Software as a Service) interface and functionality.
What makes IZEA a robust platform is how effectively they are bridging marketers and creators inside one giant portal of opportunities for recurring marketing campaign lifecycle.
What IZEA offers:
- Target audience by specified influencers
- Create and accept bids
- Create-review content
- Publish and track social reach
- Promote posts, create impressions
- Grow your brand with verifiable ROI
Do more, and visit IZEA for more details.
Quotient is yet another successful influencer marketing platform that caters to a wide variety of partnerships on both ends (influencer and brands). Their influencer campaigns range from different types of influencers: foodies, style and trend icons, trendsetters, DIYers, and even budding influencers–they always got space for everyone to join in.
Quotient was the Best Influencer Marketing Platform Winner of 2021Influencer Marketing Awards
What makes Quotient different from other IMPs is how they do not specifically rely only on an influencer’s or brand’s influential reach to employ their strategies on the web; instead, they provide data-driven content to the targeted audience by combining trending information with superb photography and content media for what they call ‘insanely awesome results at the end of each campaign.
If you’re interested in joining or partnering up with Quotient, check out their website here.
Klear is an easy-to-use influencer marketing platform that offers services across multiple social media channels. What makes them powerful is how they build impressions with the influencers themselves, becoming a formidable extension of a brand rather than just a channel for sponsored ads. What you can do with Klear:
Klear offers a free trial run on specific influencer marketing tools to give you a sneak peek of what their platform can do for your marketing needs. With a limited search option, you will be able to scan through limited influencer profiles and request a program demo to understand better what strategy they would use for a specific campaign you’re projecting through.
With a premium plan, you can access everything and find influencers fit for your specific projects. With a guidance of a Klear expert, you can expect a high-quality rendering of services such as in-depth research, relationship and campaign management, social monitoring, and even one-on-one consultation.
Check out their website for more details on their plans and offers.
NoxInfluencers is one of the most extensive libraries of influencers all across the globe. With a massive 30 million influencers’ data compiled in one place, you might be looking for a needle in a haystack. The good thing is you get to look for specific requirements and filter out everything else that you won’t need. Their detailed searching and keyword filtering are top-notch when finding the right influencers for your marketing campaigns.
They can give you access to 3 gigantic social channels YouTube, TikTok, and Instagram.
NoxInfluencers’ key features include:
- Social media influencers discovery
- Granular searching filters
- Influencer relationship management
- Marketing campaign management
- Social media analytics
- Projected results using their YouTube and Influencer Marketing Calculator
For more details on their specific tools and resources, visit NoxInfluencer now!
trendHERO is an influencer marketing platform that offers an Instagram-only feature. This is because Instagram currently holds the highest percentage among giant social platforms for influencer marketing. Here’s what they can offer:
- Influencer discovery. trendHERO functions as a ‘background checker’ for influencers with high traffic and reach metrics on Instagram.
- Reach and impression monitoring.
- High quality influencer-audience analysis.
Additional bonus: trendHERO has an Ad Posts feature that gives brand marketers a sneak peek at how a particular influencer handles sponsored content by looking through their advertising content. They would also give you free trial access for 14 days and then offer a subscription plan that starts at $15.99 and goes up to $119.99 monthly.
Visit trendHERO for more details.
Upfluence offers a two-birds-at-one-stone action plan through affiliate and influencer marketing. With their large influencer database, it’s easy to reach out and connect even with localized micro-influencers with their ‘influencer discovery’ feature.
Not only do they automate sponsorship ads, but they also make creators become brand ambassadors using affiliate marketing programs. They function in 3 steps:
- Find the right influencer.
- Streamline your campaign.
- Track your sales and see your growth with tangible ROI.
Manage everything simultaneously in one place with Upfluence!
Influencity started in 2014 using Twitter as its springboard network. However, over the years of social growth and development, they now mainly focus on more engaging social media platforms like Instagram, YouTube, and TikTok. What Influencity can offer:
- A powerful all-in-one tool for social media influencer discovery and overall project management.
- Full access to millions of creators in top-performing influencer networks.
- Fake followers detection from usually computer-generated bots or fake accounts.
- Minute-by-minute tracking of your campaign results with full-length breakdowns upon step-by-step executions.
Influencity covers everything from micro to large-scale influencer marketing with the following subscriptions:
- Starter Plan ($148/mo)
- Business Plan ($998/mo)
- Custom Bundles ($-$)
Go all-out with Influencity. Get a demo or try it for free within 7 days!
Intellifluence is a platform that connects brands to trusted and verified influencers worldwide through multiple social media channels. Their vast influencer network allows brands to reach out to targeted audiences from social media networks. It broadens its impressions by making campaigns available for podcasts like SoundCloud, Spotify, and other high-traffic commercial and personal blogs.
What Intellifluence offers:
- Fully vetted and verified influencers only
- Well-priced and reasonable campaign budgets
- Pricing guidelines
- Detailed engagements and stats reporting
- Influencer-led offers
Sign up at Intellifluence for free, and see how their system works.
Tagger (AKA Tagger Media) is the leading platform in influencer marketing in 2020. Their influencer outreach programs enabled them to connect with millions of creators worldwide. From finding potential influencers to landing the right verified influencers for your projects, Tagger Media is always there every step of the way. Here’s what they can offer:
- Strong data-emphasis. Their database has more than 9 billion searchable social content from various social media platforms that are well-indexed and thoroughly analyzed.
- Influencer psychographics. They don’t settle for a simple audience analysis but execute an in-depth search of what people talk about in the comments and forum sections.
- Data-driven influencer marketing. Because they are data-focused, Tagger Media can give clients digital projections and determine possible ROI within a given timeframe based on audience engagement and overall analytics. They can also determine client company competitors and how they are doing in the market.
Tagger Media is an all-in-one social media listening tool that can help create life-changing opportunities for brands and influencers.
For more details on how their system entirely operates, visit Tagger Media.
Aspire is another online influencer marketing site that offers solutions to ecommerce brands from top social media platforms. As a revenue-focused marketing platform, Aspire is both user-friendly and influencer-friendly.
Anyone can sign up. It allows creators to build their own community and consequently makes brands grow to form partnerships. Joining Aspire is a good way for micro-influencers to get noticed by brands or for brands to get acquainted with trusted and reliable influencers making it in the industry.
Are you a startup looking for a win-win influencer marketing plan? Check out Aspire now!
NeoReach is an influencer marketing platform with an excellent application program interface (API) access and a user-friendly set of campaign management tools. Their influencer research tools and global influencer discovery resources are way over the top, with full coverage on social media platforms like Instagram, YouTube, Facebook, Pinterest, Snapchat, etc.
NeoReach is very much effective, but it also comes with a price. Because they are designed for business conglomerates, subscription plans range from $50,000 to $500,000. They boast world-class and original campaigns for conglomerate brands under the Global Fortune 500.
Stanford University products Jesse Leimgruber and Misha Talavera, founders of NeoReach, successfully launched the platform as the leading large-brand marketing solution experts for global-scale campaign management. From influencer-audience analysis to influencer-marketer relationship management, NeoReach has covered everything from end to end.
Big companies don’t stay big. They grow monstrously rich with NeoReach!
Opposite to NeoReach’s ballpark figures and Global Fortune 500, CreatorCo influencer marketing platform focuses on micro-influencers and small businesses. Their action plan and in-depth research for their clients surround based on content quality vs. marketing. They also have a good balance of influencer analysis vs. audience analysis and how they are integrated into each campaign.
What’s good about CreatorCo is how community-like their platform is and how brands and influencers work more as a team than in a boss-worker relationship. They advocate for collaboration and let marketers and influencers stay in the loop.
CreatorCo offers the following plans:
- Campaign-Driven (automated) – They manage most up front and back-end processes for an entire campaign collaboration.
- Self-Serve (manual) – Clients get to choose to be hands-on with everything, down to the trivial details of the entire campaign.
Create collaboration with CreatorCo, and see your brand and influence grow.
InstaJet is one of the organic influencer marketing platforms that let you connect with content creators all around the globe. They merely focus on Instagram marketing by placing ‘native ads’ on Instagram Stories and growing your brand with organic and traditional influencer marketing strategies. They go from attracting traffic to your Instagram account to increasing brand awareness with impressions and engagements.
If you’re trying to grow on Instagram, InstaJet is one place you can achieve your goals faster and hassle-free.
Ubiquitous is one of the leading influencer marketing platforms partners of TikTok, Instagram, and YouTube. They like to refer to their platform as a matchmaker in the influencer marketing ‘heaven.’ And they’ve got some sense of humor. However, that doesn’t make their services laugh at.
Ubiquitous might be the marketing platform partner you’ve been looking for. They understand what brand marketers need and pair them up with the most suitable match of influencers in their corresponding categories.
If you’re a micro-influencer aspiring to make it to the big stage, then Ubiquitous might be the right place to hang out. Join their Influencer Collective and open yourself up to more opportunities with their influencer-brand matchmaking, or become an expert on your niche by joining the collective training programs.
If you’re interested in learning more about how Ubiquitous works, visit their page here.
Traackr, founded in 2008, is one of the first influencer marketing platforms to release an ‘official list’ of an influencer database online. They provide complete management software for all marketing campaign needs for the entire cycle. Traackr also works in three easy steps:
- Find influencers
- Create partnership
- Run the numbers
Using the Traackr resources tools, you can filter your influencer search by optimized keywords, influencer profiles, gender, target audience, geolocation, brand affiliations, audience demographics info, and so on.
They also have reliable influencer relationship management, work on the background for fraud follower detection, and render exceptional results with team collaborations.
Moreover, Traackr specializes in influencer relationship management, where you get to track your influencer and audience connections in and out of the network firm, opening countless possibilities on how to manage and grow your brand even more with updated data on a bigger scale using a network visualization map; and, real-time monitoring of influencer content via a social listening and engagement tool within the website.
For more details on Traackr products and solutions, visit their page here.
CreatorIQ is one of the leading top-brand influencer marketing platforms that cater to all sorts of businesses and covers all kinds of industries. Whether you’re a startup company or an established brand, CreatorIQ marketing solutions can help you grow, manage, and scale your business through influencer marketing programs.
With CreatorIQ, brand marketers monitor data analytics and distinguish fake accounts and followers to purify data workflow within an active campaign. This is to steer clear of fraudulent reach and impressions comprising the metric data output.
What’s more, they advertise authentic-only influencers. This is because they also work behind the scenes for many business conglomerates earning not less than $100 million annually and for world-famous giant companies, including:
- Tiffany & Co.
- Ralph Lauren
They also use an ‘Integrity Quotient’ management tool which helps index influencer credibility and authenticity to develop a list of recommendations of perfectly relevant influencers for a particular campaign.
If you’re interested in reaching out to CreatorIQ, visit their website for more details.
Julius, is a data-driven and story-focused influencer marketing platform for brands and agencies aiming not only to advertise their businesses but also to grow their influence in the global market.
With the influencer discovery tool and built-in campaign management tools, brands get to influence better with captivating stories than merely uploading sponsored shallow content. Julius covers all social media channels, from Facebook and Twitter to Instagram, YouTube, Vine, Pinterest, and Snapchat.
Know more about Julius‘ influencer marketing solutions now.
Mavrck is one of the influencer marketing platforms to officially partner up with TikTok. Their database of social media influencers provides eCommerce businesses with the social proof they need for their brand’s growth. Named one of the best influencer marketplaces for TikTok, Mavrck offers the following key features:
- Find influencers suitable to your brand’s marketing needs
- Compare other influencer marketing platforms
- Examine and update existing pool of customers
- Filter by audience demographics including age, location, and gender orientation
Check out Mavrck and book a demo for a clean and seamless influencer marketing strategy.
Onalytica is another gem for content-driven influencer marketing platforms. They are another SaaS platform operating with the following features:
- Influencer discovery
- Campaign management tools
- Influencer and audience analysis with in-depth analytics and projection of trends.
- Reach metrics monitoring with real-time tracking of metrics for engagements and impressions.
- Influencer relationship management
- Customer service management – not only system-generated monitoring but real people manage your influencer marketing campaigns from behind the scenes with full access to the support team based on computer-human managed algorithms.
Visit Onalytica for further details on their products and solutions.
Webfluential is another influencer marketing platform that has been operating for less than 10 years. They use a different approach where the platform focuses on reaching out to influencers and helping them find specific brands they can work with that are suitable to their influential reach. In other words, they are more influencer-friendly.
The good thing about Webfluential is how they thoroughly sift through their influencers’ database and carefully examine whether or not they are recommendable to trusted brand clients for collaborations.
On the marketers’ end, with a minimum $100 monthly subscription fee, marketing brands can have multiple influencers under their network, which they can utilize to grow their reach through the available influencers’ extensive network of audiences.
It’s like marketing agencies finding suitable influencers and paying them for each contracted service rendered as per agreement on both parties.
Check out Webfluential for more details.
What to Look for in an Influencer Marketing Platform
Viral videos and content spread like wildfire all across the internet daily. Every day is a new day to encounter new content materials and out-of-the-box ideas that people would come flocking into. For marketing brands and start-up companies, finding the right influencer for specific marketing needs should be precise and on-point so that resources are not wasted.
It’s also very important that ROI results are well-projected and followed through. Taking your company to further heights by tapping into influencers and their ever-growing network of followers is a good, effective, and proven marketing solution.
If you’re new to brand marketing, here are some points you need to take note of when finding the right influencer marketing platforms to subscribe into:
High-Quality Influencer Marketing Campaigns
Influencer marketing campaigns may vary depending on your marketing needs. Say you’re a clothing brand that wants to market a new clothing line of gowns. You wouldn’t want a sports media influencer to do the job for you.
It is essential that influencer marketing platforms can guarantee you with right influencers that match the campaign you plan to do. Additionally, compare campaign management tools that better suit your marketing preferences. Does their quality match the kind of quality your brand can offer?
Trusted Service with High Ratings
Always go with trusted sites only. Other influencer marketing platforms offer you too-good-to-be-true promises but give you disappointing results. It is also a good idea to read through rating reviews and testimonials from their previous clients to grasp the kind of partnership they could offer you.
An influencer marketing platform with a proven social media strategy is a good starting point. Are their previous clients satisfied with their services?
Good Return on Investment
Platforms implementing a proven and effective influencer marketing strategy that yields very high, if not 100%, of the projected ROI (Return on Investment), should be an excellent choice. It is also essential that the platform precisely understands your marketing needs to develop a suitable campaign that embodies your ideals and eventually results in good ROIs. Ask yourself: do their employed strategies generate big profits?
Credibility and Reliability
With this kind of business, integrity is always a determining factor. How an influencer marketing platform caters to your marketing needs and helps connect you with relevant influencers that suit your projected campaign is a good indicator of being reliable and trustworthy.
Credibility is also a significant factor for more partnerships in the future. Do they have long-term partnerships with other well-known brands? Can they make startup companies double their exposure in the market effectively?
Sustainability and Maintenance
When using an influencer marketing approach, massive exposure will kick off, and your product sales topping off the charts, as a direct result, is expected. But how can this momentum last longer?
This is exactly why subscription plans matter; you would want to sustain the momentum your brand is getting. With the current subscription you’re paying for, will you be able to keep that momentum going and stay afloat? Or is it a one-time-big-time kind of thing and nothing more?
Best Influencer Marketing Platforms in [current_date format=’Y’]
Out of many top-performing and high-end influencer marketing platforms, there will always be winners who rise above the others. Most influencer marketing platforms offer the same thing but differ in campaign strategies and filter-and-search algorithms–which, in turn, also leads to different results.
The crown jewels of the influencer-marketing industry and this year’s winners of the recent Influencer Marketing Awards celebration (held on June 2022) are the following:
- Captiv8 (Gold)
- GRIN (silver)
- Influencity (Bronze)
Tips for New Influencer Content Creators
Are you a newly bred influencer wanting more exposure and big-time land contracts (and partnerships) with well-known, if not world-class, brands? Here are some tips for you to widen your reach and eventually get the awesome partnerships you’ve been dreaming about:
Target Audience Demographics
Audience analysis is critical in determining how you want to use your influence. Always remember how big of an influence you create, equal to the possible market you’re selling into. You must set your target audience in terms of age, gender, geographic location, social standards, and cultural backgrounds–and focus on them.
If you want to do this for a long time and make a career out of it, aiming for specific goals yields better results than randomly creating content without adequately thinking about who will be watching and listening to it.
An established fact is that you’re not the only influencer out there. Some have been in the industry for decades, others are in their prime, and you are still on your way to stardom.
You can find influencers with a stable following and try to collaborate with them. Some people call it fame-chasing, but it’s simply wise-strategizing. Influencer partnerships and collaborations are proven effective strategies to raise both parties’ influence and scope.
Look for a particular influencer that matches your vibe and try to establish a connection. One effective way of doing that is by joining influencer marketing platforms’ influencer collectives and browsing through influencer profiles to make your search easier and more productive.
Join Major Social Media Networks
Social media marketing is this age’s most powerful marketing tool because social networks have become a part of people’s everyday lives. The use of giant social networking sites like Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat, Kumu, Vine, Reddit, Pinterest, and many more have become a worldwide norm.
By tapping into these social networks, you open yourself to broader coverage of scopes and limitless possibilities to grow your influence using social media analytics.
Find the Right Influencer Agencies
There are countless influencer marketing platforms and agencies just waiting for people like you to join their influencer programs and collectives. What’s great about connecting yourself with these marketing platforms is getting a higher percentage of being noticed by brands looking for specific niche influencers for their campaigns–because you might be the right person they are looking for.
The influencer marketing process may not be easy to get used to. Still, if you have the right attitude and dedication, it will only be a matter of time before you land big contracts and major influencer marketing campaigns.
Marketing Campaign Management
Social media marketing at its finest renders great benefits to both influencer and marketing brands. The brand may be getting more products sales because people who follow a certain influencer would want to start using the brand being featured in their page or content; at the same time, the influencer may also be getting new followers because of people who’ve already been using a certain brand for a long time and would start to grow interested on the influencer advertising them.
Get the right balance between managing a marketing campaign and making it a successful influencer marketing venture. You will likely get a long-term contract or land more campaign collaborations with that particular brand.
Just like how social media analytics work for you, influencer analysis, on the other hand, enables brand marketers to monitor your reach and keep track of your influencer score and rating.
They would be able to see the rise and fall of your reach metrics and decide whether or not to collaborate with you (for first-time and future engagements) or move on to the next influencer on the list. The higher your impressions and reach, the more contracts and collaborations you land.
Considering you’re still on your way to making it big in the influencer-marketing industry and influencer marketplaces, you would be among micro-influencers at this point.
To climb to the top, you must establish a good relationship with the platforms you’re being listed on and the few minor brands you will work with.
Good brand-influencer relationship management helps you stay afloat and continue to land more projects and bigger campaigns in the future.