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What is Influencer Marketing?

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Influencer marketing is a recent development in social media, where users that have large follower bases can be leveraged by companies to promote their product or service. This is a new form of online marketing that has exploded in parallel to the growth of social media.

Influencer marketing has become an increasingly popular form of online media marketing. It’s an extremely powerful tool for companies to leverage for any promotional purposes, and as a result has become a lucrative career in the last decade. There are so many niches, that content creators can choose from and build a source of income, just by influencer marketing.